Floor POP Display Market size is estimated to reach USD 4 Billion by the end of 2035, witnessing around 6% CAGR during the forecast period, i.e., 2023-2035. In the year 2022, the industry size of floor pop display was USD 2 Billion. The growth of the market can be attributed to the high expenditure on advertising and sales strategies. It was estimated that media owners’ ad revenue worldwide was over USD 750 billion in 2021. Furthermore, multinational retail chains are collaborating with local players to create a strong presence in emerging economies. The fast-growing retail sector in such economies is expected to provide significant opportunities for the growth of the market.
Rapid changes in customer behavior have led to transformations in advertising and merchandising strategies. POP displays have become an integral part of product merchandising strategy. Floor POP displays are emerging as an effective retailing solution in hypermarkets, supermarkets, and modern retail stores. The sales of POP-displayed products were observed to rise by over 130% internationally as per the observations in 2022. Existing separate from the standard aisle shelf, these allow brands to make the most out of the limited-timed engagement of the customers with the products. Floor POP displays are easy to recycle and hence, have high demand than other merchandising solutions. The demand for multi-tiered POP or corrugated floor displays is expected to provide lucrative growth opportunities for the floor POP display market.
Growth Drivers
High Expenditure on Advertisement and Sales Strategies – The brands spend most of the money on advertisement and publicity as they believe the higher the ratio of advertising expenditure greater the sales ratio. Advertisements help people to know about a certain product when it is newly launched. To improve the sales of the new products heavy advertising is necessary to get a consumer approach. It helps people to know that there is a product of a certain brand released into the market. Floor POP is one such advertisement strategy to enhance sales. According to the records. The total expenditure of ads in media was estimated to be over USD 1200 million in the year 2022 in India.
Rapid Changes in Customer Behavior Leading to Transformations in Advertising and Merchandising Strategies – It is observed that over 75% of consumers adjusted their shopping habits, and 70% of the residents started purchasing the household booth online due to COVID-19 concerns across the world.
Increasing Disposable Income of People Across the World – The total per capita disposable income of people in the United States in the year 2023 is over USD 44,800 billion as per the estimations.
Growing Benefits of Brands with Floor POP displays as it Increases Sales – As per the estimations, the sales of brands in 2022 increased by about 20% with the use of POP trends around the world.
Challenges
Floor POP displays need to be customized according to requirements which generate high cost. This factor is likely to restrain the growth of the market. Moreover, factors such as limited reach, and significantly reduced in-store shopper footprints on the back of growth in e-commerce platforms are also expected to challenge the market growth.
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Base Year |
2022 |
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Forecast Year |
2023-2035 |
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CAGR |
~6% |
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Base Year Market Size (2022) |
~ USD 2 Billion |
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Forecast Year Market Size (2035) |
~ USD 4 Billion |
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Regional Scope |
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Material Type (Corrugated Board, Foam Board, Plastic Sheet, Glass, Metal)
The global floor POP display market is segmented and analyzed for demand and supply by material type into corrugated board, foam board, plastic sheet, glass, and metal, out of which, the corrugated board segment is anticipated to hold the largest market share over the forecast period owing to their superior functionality and high convenience which makes them highly preferred among brands. The growth of corrugated boards is attributed to the rising demand for eco-friendly products, and the increasing adoption of sustainable products among people. Further, the growing use of corrugated boards by many end-users in place of plastic as plastic causes environmental damage is estimated to boost the market growth. The rising economy of e-commerce sales and the packaging industry that utilizes the correlated boxes for transport or anticipated to boost the market growth. Also, increasing usage in the marine sector to transport goods as it is very lightweight compared to wooden boxes. It is reported that over 410 billion square feet of corrugated boxes were shipped to the United States in the year 2021.
Sales Channel (Hypermarkets, Supermarkets, Departmental Stores, Specialty Stores, Convenience Stores)
The global floor POP display market is also segmented and analyzed for demand and supply by sales channel into hypermarkets, supermarkets, departmental stores, specialty stores, convenience stores, and others. Amongst these segments, the supermarkets segment is expected to garner a significant share. The increasing number of supermarkets across the world winged the rising sales with high access to consumers is anticipated to drive the market growth. Also, the growing preference of people to visit supermarkets is high as they can walk, choose, and buy products of their own choice, unlike the grocery store. Supermarkets allow customers to check the quality of the product before purchasing. Also, the increasing discounts and coupons provided by supermarkets raise the market growth in the coming years. Additionally, supermarkets are basically a single place where one can buy groceries, vegetables, daily necessities, dairy products, beverages, and other communities without running to different stores which come consumes a lot of time and energy. The number of supermarkets across the U.S. in 2019 was over 30,000 and in India, it is over 430,000 supermarkets as per the reports.
Our in-depth analysis of the global market includes the following segments:
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By Material Type |
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By Sales Channel |
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By End User |
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North American Market Forecast
The North American floor POP display market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035. POP displays are highly popular and are extensively used in hypermarkets, supermarkets, and retail stores in the region. With the U.S. being the largest advertising market in the world, North America is projected to exhibit market growth at a rate of nearly 5%. It is estimated that, in 2021, over USD 285 billion was spent on advertising in the United States. The growing transport across the region with rising imports and exports of various goods and increasing use of eco-friendly packaging is estimated to rise the market growth. Moreover, the growing e-commerce sales with increasing internet penetration are driving the market growth. Additionally, digitalization and rapid urbanization are other major factors for the increasing demand for the floor POP market.
APAC Market Statistics
The market in the Asia-Pacific region is projected to witness the fastest growth over the forecast period owing to increasing urbanization and adoption of POP merchandising strategies, especially in developing countries such as India, China, and Indonesia. This region is expected to provide significant business opportunities for market players.
WestRock Company, a leader in the paper and packaging industry, had been recognized with high honors at the Outstanding Merchandising Achievement awards 2021 and won a total of 21 awards including the OMAs: Display of the Year, which is considered the most prestigious award in the industry.
Company, declared a 100% recycled paperboard, EcoTect packaging board that can be used in folding cartoon applications, and can be converted into a customized gift box with a natural look.
Author Credits: Anil Kumar, Ipsheeta Dash
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