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Eye Tracking Market Segmentation By Component (Hardware and Software); By Type (Electrooculography, Eye Attached Tracking and Optical Tracking System); By Location (Remote Tracking System and Mobile Tracking System); By Application (Automotive, Healthcare, Retail, Research, Defense and Others); – Global Demand Analysis & Opportunity Outlook 2027

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Extensive insights into the Growth of Eye Tracking Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Eye Tracking Market

Eye tracker is a smart device that records the real time data with the support of monitoring and measuring of the eye positions and eye movements.  The two most common components of an eye tracker are a camera and a light source. These trackers are used to an increasing extent for gaming, advertising, controlling of wheel chairs and robotic arms among others. The eye-tracking technology is a means of exploring the visual attention with the objective of research in various sectors. Additionally, the application of eye trackers across various industry verticals are increasing on account of their ability to monitor and study the consumer behavior and helps organizations to provide a better product design leading to exceptional consumer experience.  Further, the adoption of eye tracking technology in aerospace, automotive and entertainment sectors has influenced the growth of the market owing to integration of eye tracking technology with virtual reality, augmented reality and artificial intelligence. Additionally, rising demand for electronic consumer goods on the back of reduction in prices of eye tracking devices, is anticipated to drive the growth of the market in upcoming years.

The eye tracking market is anticipated to witness significant opportunities and is estimated to record a CAGR of around 27% over the forecast period i.e. 2019-2027.  The market is segmented by component, into hardware and software, out of which, hardware segment is anticipated to hold the major market share on account of increasing adoption of the devices equipped with smart sensors. Based on type, it is segmented into electrooculography, eye attached tracking and optical tracking system, out of which, eye attached tracking i.e. head mounted vision tracker is anticipated to expand with highest growth rate during the forecast period on account of its  growing support in the field of research, particularly in healthcare and entertainment sector. Based on location, the market is segmented into remote eye tracking and mobile eye-tracking, out of which, mobile eye tracking segment is anticipated to grow significantly on account of growing technological advancements. Based on application, the market is divided into automotive, healthcare, retail, research, defense and others. The healthcare segment is expected to account for the highest share in the market during the forecast period on the back of growing research and development activities in the field of healthcare.

Eye Tracking market Size Graph

Growth Drivers

Increased Capital Investments for Technological Advancements

Increased capital investment in the eye tracking market and growing research & development across numerous industry verticals around the globe are some of the notable factors contributing towards the growth of the market. Moreover, growing support of eye tracking technology in market research on the back of the enhanced value of information gathered through eye tracking system is one of the prominent factor that is expected to benefit the expansion of the eye tracking market.

Increased Adoption of Eye Tracking System

Increased adoption of eye tracking systems in military and aviation sector on account of their ability to collect the real time data at flexible locations combined with growing demand of smart sensors for security applications in various sectors is anticipated to fuel the growth of the eye tracking market. 


Eye tracking technology requires considerable financial, time and labor resources to study and interpret the recordings. Moreover, the inability of cameras to record eye movement due to different contact lenses, glasses and pupil color, is anticipated to hamper the growth of eye tracking market.

Market Segmentation

Our-in depth analysis of the eye tracking market includes the following segments:

By Component

  • Hardware
  • Software

By Type

  • Electrooculography
  • Eye Attached Tracking
  • Optical Tracking System

By Location

  • Remote Tracking System
  • Mobile Tracking System

By Application

  • Automotive
  • Healthcare
  • Retail
  • Research
  • Defense
  • Others

By Region

On the basis of regional analysis, the eye tracking market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America holds the largest share and is further expected to grow, on account of continuous investments and innovations combined with rising adoption of eye tracking technology in all the sectors, specifically healthcare and defense sectors. Moreover, the market in Europe is expected to grow at a significant rate on the back of rising investments and focus of the major players on the technological advancements in the field of eye tracking devices. Furthermore, the market in Asia Pacific region is anticipated to record highest CAGR owing to adoption of the technological innovations in various sectors, and reduction in prices of the eye tracking devices among consumers in the region.

Global Eye Tracking Market Share Graph

The eye tracking market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC,  Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis.

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