Growth Indicators

Growing concerns for Improving Air Quality and high demand for Natural Air Fresheners

The European market has been witnessing a rise in demand among the consumers in the region for natural air fresheners, owing to various reasons such as these natural air fresheners are made with natural ingredients such as essential oils and various herbs that are considered to be safe for the users. Moreover, several artificial fresheners that are being offered for sale in the market offer a pleasant fragrance which can also cause problems for the health of individuals. Poor levels of indoor air quality arise as a result of greater usage of artificial air fresheners that can cause adverse health effects to the lungs and sometimes throats of individuals which can lead to asthma and other problems related to breathing in individuals. According to gov.uk, a public sector information website that has been created by the Cabinet Office of the United Kingdom Government, it had reported that Non-methane volatile organic compounds can cause vapour to be released from products such as air fresheners and has also undertaken to reduce emissions that arise from Non-methane volatile organic compounds by 39% by the year 2030.    

Growing Disposable Incomes of Individuals and rise in the number of vehicles sold in the region

The standard of living of individuals in the European region have been growing over the last decade, with a greater number of individuals being in possession of disposable incomes who are attracted towards air fresheners that can provide good fragrance in the places where they are being used. Additionally, the number of vehicles sold in the European region have been rising steadily, which has generated higher demand among the population in the region to consume air fresheners for their domestic use in vehicles that can release a fragrance by providing an aroma in a specified area, in addition to masking any form of odour that might be present in such area. According to European Automobile Manufacturers Association (ACEA), the passenger car registrations in the EU had remained stable last year, which is expected to fuel the demand for air fresheners among the population in the region over the next few years.   

Barriers

Many of the air fresheners that are being used also hold a diverse variety of fragrances, including essential oils. The chemicals that are found in fragrances emit a pleasant odour, although serious health risks are posed if there is considerable exposure for a longer period of time. Apart from that, the release of volatile organic compounds into the air, and higher chances of occurrence of indoor air pollution cannot be ruled out, even though they are preferred by individuals in the region are some of the factors that could limit the growth of the market.