Air Freshener Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037
Air Freshener Market in 2025 is estimated at USD 14.08 billion. The global market size exceeded USD 13.7 billion in 2024 and is set to expand at a CAGR of over 3.5%, surpassing USD 21.43 billion revenue by 2037. Asia Pacific is projected to dominate the market, fueled by new air freshener innovations, rising incomes, and population growth in developing countries.
The growth of the air freshener market can be primarily attributed to rising usage by households in urban areas to create a pleasant atmosphere. The increasing urbanization all across the globe is also a catalyst for the growth of the market. According to data published by the United Nations Population Fund, more than half of the global population is now living in cities, and by 2030, the number is projected to reach 5 billion. Additionally, the surge in investments in research and development activities to launch organic air fresheners is projected to augment the market demand.
Other than this, various commercial places such as fashion centers, office complexes, service stations, restaurants, and bars are emphasizing creating a more welcoming and comfortable ambiance. Air fresheners are considered to be an effective tool to fabricate a pleasant sensory environment. There is a surge in devolvement of the commercial buildings leading to a higher demand for air fresheners.
Air Freshener Sector: Growth Drivers and Challenges
Growth Drivers:
- Rising production of passenger cars: According to the European Automobile Manufacturers’ Association, global car production hit almost 76 million units in 2023. The rising production of cars is directly linked to a higher demand for air fresheners. Car owners are opting for air fresheners to overpower the unpleasant odors and to enhance the driving experience.
- Surge in the usage of air fresheners in hospitals and clinics: Mild and organic air fresheners are widely adopted by hospital owners to make healthcare facilities pleasant. Market players are launching air fresheners, particularly for hospitals, that have anti-anxiety properties. The surge in the number of hospitals is fueling the air fresheners market expansion in the coming period. For instance, according to the American Hospital Association, in 2024, there were 6120 hospitals in the United States.
- Rising marketing efforts: Due to rising marketing efforts by market players, people are becoming aware of various varieties of air fresheners. They are using cutting-edge technologies to create novel products to give exemplary consumer experience. According to data published by MarTech, annual worldwide spending on marketing will reach around USD 4.7 trillion by 2025.
- Increasing efforts to combat air pollution: According to the World Health Organization, currently almost 99% of the global population is exposed to air pollution. Companies such as Adsorbi have made air fresheners and personal care products that are ideal for air purification. Market players are developing super materials that is useful in cleaning the air in scientific way.
Challenges:
- Associated health risks: Long-term usage of air fresheners can adversely affect heart and lung function. Doctors also suggest that exposure to air fresheners can affect a person’s hormonal balance. The utilization of air fresheners is linked with increased levels of volatile organic compounds, phthalates, benzene, etc. in the indoor air.
- Volatile consumer preferences: The air freshener market is highly competitive and diverse domain. Also, the proclivity of the consumers is ever-changing. There is a humungous availability of ingredients such as lavender, eucalyptus, rose, geranium, etc. that can be used for making home air fresheners. These factors can hamper the demand for air fresheners amongst consumers.
Air Freshener Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
3.5% |
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Base Year Market Size (2024) |
USD 13.7 billion |
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Forecast Year Market Size (2037) |
USD 21.43 billion |
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Regional Scope |
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Air Freshener Segmentation
Product Type (Spray, Electric, Gel, Candle)
The electric air freshener market is anticipated to capture the largest share during the forecast period. The growth can be attributed to the rising demand for plug-in air fresheners coupled with innovative product launches by manufacturers.
For instance, in February 2021, Glade launched a new energy-efficient plug-in, Scented Oil PLUS, designed with innovative new features that are simple to use and smart with a rest mode. Moreover, a large number of market players offer a variety of long-lasting fragrances.
Application (Residential, Corporate Offices, Cars, Others)
Based on application, the residential segment is anticipated to garner a significant air freshener market share by 2037, on the back of rising utilization of air fresheners by households in urban areas. The rising disposable income of people is allowing them to elevate their living standards and improve the overall atmosphere.
Our in-depth analysis of the air freshener market includes the following segments:
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Product Type |
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Application |
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Type of Consumer |
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Customize this ReportAir Freshener Industry - Regional Synopsis
Asia Pacific Market Analysis
The Asia Pacific air freshener market is projected to hold the largest share between 2025 and 2037. The advent of innovative varieties of air fresheners, rising disposable income, and growing population in developing countries such as India and China, are factors expected to contribute to the regional market expansion.
In India, the growth of the market can be ascribed to the rapid expansion of the FMCG sector. For instance, the India FMCG market is anticipated to grow by 14% to reach USD 210 billion by 2025, an increase from USD 100 billion in the year 2020. Air fresheners fall under the household cleaning and care fast-moving consumer goods category. Air fresheners are considered to be the primary personal care and hygiene products with a huge demand from consumers.
The air freshener market in China is evolving with a surging emphasis on natural and eco-friendly products. The growth-propelling factors in the region are rapid industrialization and the presence of a densely located population. According to the Information Technology and Innovation Foundation, as of 2020, China was the world’s leading producer in 7 of the 10 industries covering chemicals, electronics, machinery etc. Slurry and manure from various industries generate a high load of organic compounds that results in bad odors instilling the importance of air fresheners.
The market in Japan is projected to witness robust growth during the coming period owing to the presence of a sturdy cleanliness culture. Additionally, rising disposable income in Japan is also playing a crucial role in fostering the market's growth. For instance, according to the OECD Better Life Index, the average household net disposable income per capita in Japan is USD 28,872 per year.
North America Market
The air freshener market in North America is also projected to offer lucrative growth opportunities. The market growth in the region can be attributed to rise in the focus on personal expression and improving aesthetics. There has been increasing demand for exotic fragrances from consumers such as nutmeg, cypress, black orchid, etc.
In the U.S., the rising four-wheeler ownership is a prominent growth propelling factor. According to data published by Pew Research Center in 2023, driving is by far the most common form of transportation for U.S. workers, out of this, 78% drive through car, truck, or van. These factors are amplifying the demand for air fresheners to be utilized in the four-wheelers.
Canada air freshener market is also anticipated to rise during the forecasted period due to surging economic indicators such as per capita income and population growth. Also, the mushrooming establishment of commercial buildings is escalating the demand for air fresheners in the region. The data published by the Government of Canada in 2021 stated that the country has over 15 million residential buildings and over 480,000 institutional and commercial buildings, including offices, warehouses, and retail.
Companies Dominating the Air Freshener Landscape
- The Procter & Gamble Company
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- S. C. Johnson & Son, Inc.
- Reckitt Benckiser Group plc,
- Godrej & Boyce Manufacturing Company Limited
- Henkel AG & Co. KGaA
- Farcent Enterprise Co. Ltd
- HandStands
- Kobayashi Pharmaceutical Co., Ltd.
- California Scents
- Vitruvi
The competitive landscape of the air freshener market is rapidly evolving as established key players and new entrants are investing in introducing innovative fragrance varieties. Key players in the market are focused on developing new technologies and products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global market:
In the News
- In October 2023, Tork launched its new Tork Constant Air Freshener, a data-driven cleaning solution for public and private washrooms. Its flexible placement and refilling allow easy maintenance while offering a sustainable hygiene management solution.
- In 2024, Drifter Style introduced branded air freshener inspired by the iconic retro 90’s scent JOOP. It is providing excellent nostalgic experience with a blend of modern touch in the fragrance.
- In February 2024, Febreze announced the launch of its 3rd annual scent of the year. The product is available as an air mist and the plug-in to make a pleasant room ambience. They have developed the product keeping 3-factor benefits in mind which are functional benefits, better in use experience, and emotional benefits.
- In February 2024, Lincoln launched its Digital Scent collection, in seven curated fragrances. They are derived by perfumiers for the brand in collaboration with Lincoln designers who work with suppliers that provide International Fragrance Association (IFRA)-certified raw materials.
- In June 2024, ACON Investments, L.L.C acquired Romar Care Group, a Spain-based consumer goods manufacturer. RCG’s product portfolio includes Mayordomo, Air Freshener, Agrado, Amalfi, Sairo, Destello, and Garley, among others, and sells its products across North Africa, Europe, the Middle East, and Latin America. The acquisition will double ACON’s production capacity, expand its sales channels, and diversify its geographic footprint.
Author Credits: Parul Atri
- Report ID: 287
- Published Date: Apr 23, 2025
- Report Format: PDF, PPT
