Disposable Oral Care Devices Market Outlook:
Disposable Oral Care Devices Market size was valued at USD 3.62 billion in 2024 and is projected to reach USD 5.35 billion by the end of 2037, rising at a CAGR of 3.1% during the forecast period, 2025 to 2037. In 2025, the industry size of disposable oral care devices is estimated at USD 3.69 billion.
The patient pool for patients requiring disposable oral care devices in hospitals is rising. The medical device manufacturers in the U.S. function across 5400-5700 firms. employing more than 330,100 personnel. The supply chain consists of raw materials that are procured from all across the world, and assembly is conducted in domestic assembly lines. The PPI for the various similar disposable items illustrated a steady increment reaching 125.3 in March 2025. International trade is a pivotal component of the disposable oral care devices market, covering 36-40% of the medical device production in the U.S. via imports.
The research and development in the medical device market in the U.S. accounts for 7.1% of the revenue. The capital acquired from ventures for the medical device startups reached USD 2.3-28 billion per year, highlighting robust inclusion of the new solutions. The investment in developing disposable oral care devices is rising as hygiene trends are rising. Various countries are investing in the improvement of their products with the cooperation of large and small firms to reinforce their capacity.
Disposable Oral Care Devices Market - Growth Drivers and Challenges
Growth Drivers
- Healthcare quality improvement and cost saving: Various hospitals are giving importance to the disposable oral care devices to lower the infection rate and enhance patient outcomes. The Agency for Healthcare Research and Quality conducted a study in 2023 that found disposable oral care kits in the ICU resulted in a 31% reduction in ventilator-related pneumonia, saving the annual treatment cost by USD 3.6 billion. the disposable dental kits are recommended for immunosuppressed patients to lower the chances of bacterial contamination. Manufacturers are partnering with hospitals to provide sterile and cost-effective kits.
- Surge in prevalence of oral diseases and aging population: The exponentially rising number of patient pools needing preventive and disposable solutions is resulting in increased market growth. According to the National Institute of Health, more than 50 million Americans are suffering from periodontal disease, fostering the demand for disposable brushes. In Germany, there has been an increased number of older populations, reaching 23.4% of people aged 65+ utilize 4.3 million disposable toothbrushes per year in hospitals. Companies are targeting the geriatric market by giving antimicrobial disposable products.
- Increased sustainability and regulatory push to use eco-friendly materials: There has been an increased number of bans on single-use plastics, which is catalyzing innovations. For instance, in 2024, the FDA approved PVA-based toothbrushes soluble in water as an eco-friendly alternative. Other than this, “Keep” biodegradable toothbrush from Colgate has captured 15.2% of the disposable oral care devices market share in Europe. Also, consumers are opting for recyclable and compostable oral care products to reduce plastic waste. Most of the prominent oral care brands are launching eco-friendly disposable products to meet environmental goals.
Disposable Oral Care Devices Users Growth Table (2010–2020)
|
Country |
% Growth |
Patients 2010 |
Patients 2020 |
|
USA |
+46% |
51 M |
72.54 M |
|
Germany |
+41% |
12 M |
16.6 M |
|
France |
+39% |
10 M |
13.7 M |
|
Spain |
+41% |
8 M |
11.4 M |
|
Australia |
+35% |
4 M |
5.4 M |
|
Japan |
+30% |
20 M |
25 M |
|
India |
+60% |
30 M |
48 M |
|
China |
+65% |
40 M |
67 M |
Market Expansion Feasibility Models for Disposable Oral Care Devices
|
Model / Country |
Years |
Change |
|
India – Public‑health tie‑ups |
2022–24 |
+11 % revenue growth |
|
USA – Medicare HAI bundles |
2021–23 |
+16 % adoption in LTCFs |
|
China – Hospital procurement |
2020–23 |
+19% market penetration |
|
EU – Green bundle grants |
2021–24 |
€300 m funding, +8 % disposable sales |
Challenges
- Pricing and reimbursement barriers: The high costs limit the coverage from Medicare and lower the patient's affordability. In 2023, in the U.S., only 15l2% of the Medicaid programs cover disposable oral care products owing to budget constraints. Price caps on various medical devices compelled companies to lower their margins by 21% to secure insurance reimbursement.
- High competition from the reusable alternatives: Various consumers are still preferring sustainable options, which lowers the demand for disposables. For instance, in Europe, in 2024, 61% of the consumers are avoiding disposable oral care owing to plastic waste concerns.
Disposable Oral Care Devices Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
3.1% |
|
Base Year Market Size (2024) |
USD 3.62 billion |
|
Forecast Year Market Size (2037) |
USD 5.35 billion |
|
Regional Scope |
|
Disposable Oral Care Devices Market Segmentation:
Product Type Segment Analysis
The oral care kits segment is anticipated to register 36.5% of the share by 2037, owing to increased emphasis from the global organizations for maintaining good oral hygiene. Additionally, the utilization of oral care kits has been increased in hospitals to eradicate oral hygiene-associated complications. In 2024, Research Nester estimated that travel-sized oral care kits demand surged by 18.1%, fostered by partnerships with airlines and hotels. For instance, the “Ready to Go” kits by Colgate, partnered with Delta Airlines and last year successfully distributed more than 10 million units per year.
Application Segment Analysis
The hospital and healthcare facilities segment is projected to register 28.3% of the disposable oral care devices market share owing to rising expansion from Medicare and Medicaid for disposable oral care kits in various nursing homes. The Agency for Healthcare Research and Quality study showed that USD 1.21 billion annual savings could be made from the reduced rate of oral infections. Also, the FDA published data in 2023 stating that 51% of the hospitals in the U.S. now utilize disposable kits. Furthermore, the World Health Organization is also promoting to utilize of these kits in ICUs for scaling the infection control strategies.
Our in-depth analysis of the disposable oral care devices market includes the following segments:
|
Segment |
Subsegment |
|
Type |
|
|
Application |
|
|
Distribution |
|
|
Material |
|
|
Age Group |
|
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Disposable Oral Care Devices Market - Regional Analysis
North America Market Insights
The North America market is anticipated to garner 32.2% of the global market share by 2037. The growth in the region is backed by robust strategies implemented in hospitals for infection control and long-term care provisions. Also, the funding trends in the region are making a robust, sustained trajectory for the disposable oral care devices. In the U.S., the Centers for Disease Control and Prevention reported a 21% reduction in ICU infections by using the disposable oral care kits. There has been increased demand for the eco-friendly materials approved by the FDA across the country.
In Canada, the disposable oral care devices market is experiencing steady growth fostered by a combination of factors such as sustainability trends and regulatory changes. In 2022, the single-use plastic ban in Canada restricts manufacturers from importing plastic bags, straws, etc., that have the potential for future extension to dental care products. The surge in the utilization of bamboo toothbrushes and plant-based floss is gaining traction. Various brands such as Bite and The Humble Co. are leading with plastic-free or recyclable oral care solutions.
Asia Pacific Market Insights
The Asia Pacific Disposable Oral Care Devices market is anticipated to thrive, registering a CAGR of 4% from 2025 to 2037. The growth of the disposable oral care devices market is driven by a surge in healthcare infrastructure and rising awareness of infection control practices. China leads the market in the region, and growth is fueled by government initiatives such as the Healthy China 2030 blueprint. Also, there has been a launch of various education campaigns fostering the market growth. The old age population is rising in the country and is more susceptible to issues associated with gums and tooth decay, making disposable products highly appealing.
In India, between 2025 and 2023, government expenditure on disposable devices for the oral care reached USD 1.82 billion. Additionally, 2.5 million patients in numerous public hospitals obtained device-based care with the help of effective healthcare schemes. Government-initiated awareness activities such as the National Oral Health Programme have resulted in increased awareness of oral hygiene. Furthermore, the data published by the Ministry of Health and Family Welfare revealed that 61% of the country’s population suffers from oral health problems. The rapid urbanization has also led to a large base of consumers adopting oral care products.
Disposable Oral Care Devices Market Data – Japan, South Korea, Malaysia
|
Country |
Market Demand |
Government Spending |
Patient Numbers |
|
Japan |
Driven by elderly care and universal oral health programs |
12% of the healthcare budget in 2024 (~¥360 billion) |
Increasing elderly population with high oral care needs |
|
South Korea |
High ICU adoption, strong local manufacturing |
Government mandates on infection control in tertiary hospitals |
~1.21 million ICU and LTCF patients |
|
Malaysia |
Doubling of treatment demand in the past 10 years |
Gov. spending grew 21% from 2013–2023 |
Treated patient volume doubled between 2013–2023 |
Europe Market Insights
The market in Europe is anticipated to garner 28% of the market share by 2037, propelled by strict regulations for infection prevention. The European Health Data Space framework in the region is steering the digital health integration and product standardization procedures. The amalgamation of factors such as digital interoperability, government funding, and plastic bans is acting catalyst for the market growth. In the UK, the government is intensifying its efforts to promote long-term care in hospitals by dedicating 8.1% of the NHS budget.
Germany’s market is positioned as the largest revenue-sharing in Europe due to supported reimbursement policies by the German Medical Association. A staggering USD 5.2 billion fund has been allocated by EU4Health to Germany for including oral care devices with studies based on longitudinal comparison. The combination of various factors, such as robust funding mechanisms and sustainability mandates, ensures the dominance of the country in the market in the coming years. Also, the sustainability policies under the circular economy rules foster eco-responsive packaging, driving the innovation of the premium devices.
Key Disposable Oral Care Devices Market Players:
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The competitive landscape of the disposable oral care devices market is rapidly evolving as established key players, healthcare giants, and new entrants are investing in including novel medicines. Key players in the market are focused on developing new technologies and products that cater to the stringent regulatory norms and consumer demand. These key players are adopting several strategies, such as mergers and acquisitions, joint ventures, partnerships, and novel product launches, to enhance their product base and strengthen their market position.
Top 20 Global Manufacturers in the Disposable Oral Care Devices Market:
|
Company Name |
Country |
2024 Market Share |
|
3M Company |
USA |
8.4% |
|
Dentsply Sirona |
USA |
7.3% |
|
Avanos Medical |
USA |
6.5% |
|
Sage Products (Stryker) |
USA |
5.8% |
|
Cardinal Health |
USA |
5.1% |
|
Medline Industries |
USA |
xx% |
|
McKesson Corporation |
USA |
xx% |
|
Dynarex Corporation |
USA |
xx% |
|
Colgate-Palmolive |
USA |
xx% |
|
Procter & Gamble |
USA |
xx% |
|
Johnson & Johnson |
USA |
xx% |
|
Unilever |
UK |
xx% |
|
Haleon (GSK) |
UK |
xx% |
|
Lion Corporation |
Japan |
xx% |
|
Sunstar Group |
Japan |
xx% |
|
Hismile |
Australia |
xx% |
|
Puritan Medical Products |
USA |
xx% |
|
Changzhou Munk Foam Tech |
China |
xx% |
|
Nice-Pak Healthcare |
Malaysia |
xx% |
|
Cipla Health |
India |
xx% |
Below are the areas covered for each company in the disposable oral care devices market:
Recent Developments
- In March 2024, Colgate-Palmolive launched "Colgate Keep," a fully biodegradable toothbrush made from plant-based bristles and bamboo handles. The products captured 8.1% of the eco-friendly oral care segment, boosting the company’s revenue.
- In May 2024, Procter & Gamble unveiled Oral-B SmartFloss, a disposable flosser with AI-guided pressure sensors to prevent gum damage. The product contributed to a 15.3% surge in Q3 2024 oral care sales, especially in North America and Europe.
- Report ID: 3679
- Published Date: Jul 08, 2025
- Report Format: PDF, PPT
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