Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.
Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.
We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.
In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months. Request Insights
Digital Out of Home Market Overview
Digital out of home refers to the advertisement which is done through digital products such as billboard at airports, subways, bus stops and street furniture’s and others which reaches the consumer when they are out of home. Digital out of homes are chosen for wide range of applications such as entertainment, transportation and others.
Market Size and Forecast
Global digital out of home market is expected to expand at a robust CAGR over the forecast period i.e. 2018-2027. Factors such as huge investment on digital advertisements into various public places are expected to positively impact the growth of the global digital out of home market. Moreover, high demand for digital out of home systems in the developing regions is anticipated to positively impact the growth of the global digital out of home market.
The market is segmented in five major regions including North America, Asia Pacific, Europe, Middle East & Africa and Latin America regions. Among these regions, North-America is projected to dominate the overall market of digital out of home during the forecast period. Factors such as increasing expenditure on sales & marketing and preference towards digitization are anticipated to fuel the growth of the North America digital out of home market. Moreover, increasing advancement in digitization is anticipated significantly for the growth of digital out of home market in North America.
Europe is poised to record fastest growth rate during the forecast period. Factor such as rising demand of digital signage across various industry verticals is predicted to trigger the growth of the global digital out of home market over the forecast period. Asia Pacific digital out of home market is expected to witness substantial growth over the forecast period. Factors such as increasing government investment on digitization and rise in GDP are envisioned to strengthen the growth of digital out of home market in Asia Pacific.
Based on product type, digital out of home market is segmented into billboard, transit, street furniture and others, out of which, billboard digital out of home segment is expected to dominate the overall digital out of home market during the forecast period.CLICK TO DOWNLOAD FREE SAMPLE
Market Segmentation
Our in-depth analysis has segmented global digital out of home market into the following segments:
By Product Type
By End User
By Region
Global digital out of home market is further classified on the basis of region as follows:
Growth Drivers & Challenges
In U.S., nearly $4.5 billion is expected to be spent on digital out of home advertising by 2019, compared to 2016 there is an increase of approximately $1.2 billion across the globe. This factor is anticipated to intensify the growth of the global digital out of home market. In addition, increase in development of frequent user engagement devices and applications for advertising is anticipated to positively drive the growth of the global digital out of home market.
Apart from this, factor such as government initiatives over digital advertisement through digital billboards is expected to increase the growth of global digital out of homes market over the forecast period.
Further, increasing numbers of manufacturers in the developing region are likely to further strengthen the growth of the global digital out of home market. In addition, factor such as rising demands of digital applications across the globe is expected to increase the growth of global digital out of home market over the forecast period.
However, volatile cost of digital out of home advertising is some of the key factors which are expected to limit the growth of global digital out of home market in upcoming years.
Key Players
Scope and Context
Overview of the Parent Market
Analyst View
Segmentation
The global digital out of home market is segmented as follows:
Market Dynamics
Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic environment
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