Bot Mitigation Market Size & Share, by Security Type (Web, Mobile, API); Component (Standalone, Services); Deployment Mode (Cloud, On-Premises); Enterprise Size (Large, Small & Medium); End User (Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Defense & Security, Travel & Tourism, Healthcare, Energy & Utilities, Automotive & Aviation) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5413
  • Published Date: Nov 28, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Bot Mitigation Market size is expected to reach USD 5 Billion by the end of 2036, growing at a CAGR of over 24% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of bot mitigation was around USD 550 Million. The growth of the market can be attributed to the increasing number of bad bod traffic. In 2022, bad bots accounted for around 30% of all web traffic, more than twice as much as good bots, and this ratio has climbed year after year. Bots will account for over half of all internet traffic in 2022, representing a 5.1% increase over the previous year. Furthermore, decent bot traffic grew, accounting for 17.3% of overall traffic. These effective bots may potentially bias site and marketing data. 

In addition to these, factors that are believed to fuel the growth of bot mitigation market include the emergence of advanced bot security solutions. The goal of "Explainable AI" has arisen as a vital avenue of study and development in bot avoidance in an era of extraordinary developments in artificial intelligence (AI). Understanding and interpreting the judgments produced by these sophisticated algorithms becomes increasingly important as artificial intelligence systems become more interwoven into many aspects of our lives, from healthcare to finance and beyond. Explainable AI elevates bot protection efforts by introducing a new degree of clarity and comprehension. Unlike conventional approaches, which usually regard AI systems as enigmatic enigmas, XAI peels back the layers of obscurity, allowing cybersecurity experts and their clients to grasp the inner workings of AI-driven bot detection algorithms.

Bot Mitigation Market
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Bot Mitigation Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 550 Million

Forecast Year Market Size (2036)

~ USD 5 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Bot Mitigation Sector: Growth Drivers and Challenges


Growth Drivers

  • Growing Need to Save Company’s Revenues- The survey was conducted on 300 global organizations with over USD 500 million in total annual turnover and discovered that losses from policy violations, including return fraud and coupon stacking, cost merchants USD 100 billion per year. Retail policy abuses, including return fraud and using false email addresses for discount codes, are on the rise, according to the firm. During the holidays or periods of high inflation, the practices tend to increase. Offering substantial refunds, return policies, and promotions to promote sales and increase customer loyalty are key to the overall business strategy of 90% of the companies but they are heavily misused by the bots and thus cause huge losses.
  • Growing Cases of Hijacking- In the 2022 Consumer Impact Report, the non-profit that assists victims of identity theft showed that social media takeovers climbed 1,000% throughout the period. Social media account takeover can be destructive not only to the individual whose identity is being pretended to be but also to those who are being assaulted by the criminal using the account. According to the Identity Theft Resource Centre, social media account hijacking has reached pandemic proportions in 2022. Moreover, IRTC conducted a survey and consumers, and around 85% of them had their Instagram accounts stolen, while 25% had their Facebook accounts hijacked.
  • Growing Sophistication of Bot- It was easy to identify bots but now they have become more sophisticated and have gained exact resemblance to humans than ever, making them practically indistinguishable from real people. Since they have gotten so human-like, they have proven particularly alluring to cyber criminals. This opens a new window that can produce millions of them at once. As a consequence, sophisticated bots are becoming far more hostile and harmful to every organization worldwide. Because they originate from legal browsers, have valid IP addresses, and are beginning to employ artificial intelligence and machine learning to rectify their mistakes in real-time, sophisticated bots often do not reveal evident indicators of automation.


  • Increasing Advancement in Bot behavior- Bots are getting more sophisticated, and they are exactly personating humans, so it is getting difficult to distinguish the bot from actual humans and mitigate security threats. Moreover, to keep up with the sophistication, the vendors are constantly upgrading their strategies by using new technologies to sideline existing mitigation solutions.
  • Bot mitigation software and solutions can be expensive for small business
  • Cybercrime is becoming a profitable arena of business

Bot Mitigation Segmentation

Security Type (Web, Mobile, API)

The API segment is expected to hold 55% share of the global bot mitigation market by 2036. The increased adoption of API can be related to the segment's growth. In the continually shifting technological landscape, the use of application programming interfaces (APIs) has increased tremendously.  Almost 70% of those asked anticipate using more APIs in 2023 than they did the previous year. 40% of the largest organizations (those with 10,000 or more employees) use more than 250 internal APIs. However, as API usage grows, so does the risk of being exposed to hostile organizations, specifically rogue bots. On various websites and services, more than 75% of login attempts from API endpoints are fake. According to some applications, up to 20% of all product page API calls are false. Illegitimate sources account for 10-15% or more of all API searches.

End User (Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Defense & Security, Travel & Tourism, Healthcare, Energy & Utilities, Automotive & Aviation)

Bot mitigation market from the retail & e-commerce segment is expected to garner a significant share of around 42% by 2036. The expansion of the segment is mainly driven by the prevalence of automated bots in e-commerce sites and online retail platforms. In the previous year, about 40% of website visits were not made by humans. On the contrary, it was the result of a bot. The infamous Grinch bot is legendary in the retail industry for stockpiling inventory during the holiday shopping season, snatching popular products, and making it tough for people to buy presents online.

Our in-depth analysis of the global bot mitigation market includes the following segments:

          Security Type

  • Web
  • Mobile
  • API


  • Standalone
  • Services

          Deployment Mode

  • Cloud
  • On-Premises

          Enterprise Size

  • Large
  • Small & Medium

          End User

  • Retail & E-commerce
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Defense & Security
  • Travel & Tourism
  • Healthcare
  • Energy & Utilities
  • Automotive & Aviation

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Bot Mitigation Industry - Regional Synopsis

North American Market Forecast

The bot mitigation market in North America is projected to be the largest with a share of about 39% by the end of 2036. The growth of the market can be attributed majorly to the growing share of the region in bot traffic. According to the data, North America accounted for 72% of problematic bot traffic in the first half of 2023. Moreover, the growing effort and launch of certain projects for combating the bot traffic. For instance, Brad Heath of USA Today designed the Big Cases Bot. It is run by the Free Law Project, a non-profit organization that uses software and political activism to make the legal industry more equal and competitive.

APAC Market Statistics

The Asia Pacific bot mitigation market is estimated to be the second largest, registering a share of about 24% by the end of 2036. The growth of the market can be attributed majorly to the growing penetration of bots in web traffic. In 2021, harmful bots accounted for around 26% of website traffic in Asia Pacific (APAC). Account takeover (ATO), content or price scraping, and scalping to purchase limited-availability items were the three most typical bot attacks.

Research Nester
Bot Mitigation Market size
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Companies Dominating the Bot Mitigation Landscape

    • Alibaba Cloud
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • IBM Corporation
    • AWS, Inc.
    • Barracuda Network
    • Netacea Limited
    • Webroot Inc.
    • Webscale Networks Inc.
    • Cloudflare, Inc.
    • Imperva, Inc.
    • DataDome
    • Fujitsu Limited
    • Radware
    • Sumitomo Mitsui Financial Group
    • SEON Technologies Ltd.
    • Akamai Technologies, Inc.


In The News

  • August 2023: IBM has announced the collaboration with Cloudfare to prevent bot-based security threats. To address the ever-changing threat landscape, IBM's expanded offering, developed in collaboration with Cloudflare, the Internet security, performance, and reliability company that operates one of the world's largest and most interconnected networks today, is now available to Enterprise Premier Plan users.
  • March 2021: AWS has collaborated with OLX to create a platform for mitigating bots. Within three months, the OLX security team successfully built on AWS a highly flexible edge security solution, including bot management, that protected their infrastructure at scale (240 billion requests per month) across multiple AWS accounts and regions, while cutting CDN and Bot protection costs by half. OLX built a code repository in a common AWS account to contain the rules for all of their websites to facilitate generating and changing rules in their AWS WAF WebACLs. Each rule is provided by a file in AWS WAF JSON format that explains the rule.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 5413
  • Published Date: Nov 28, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing sophistication of bots and rising cases of we bots are the major factors driving the market growth.

The market size of bot mitigation is anticipated to attain a CAGR of around 24% over the forecast period, i.e., 2024-2036.

The major players in the market are IBM Corporation, AWS, Inc., Barracuda Network, Netacea Limited, Webroot Inc., Webscale Networks Inc., Cloudflare, Inc., Imperva, Inc., Alibaba Cloud, and DataDome

The API segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Bot Mitigation Market Report Scope

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