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Sanitary Pads Market To Grow By A CAGR Of Around 6% On The Back Of Rising Awareness About Menstrual Hygiene Among Women During 2019-2027

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Research Nester released a report titled Sanitary Pads Market: Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the global sanitary pads market in terms of market segmentation by product, by raw material, by distribution channel and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

The market for sanitary pads is anticipated to record a CAGR of about 6% during the forecast period, i.e., 2019-2027. The market is segmented by product, by raw material, by distribution channel and by region. On the basis of product, the market is further segmented into disposable, reusable and biodegradable, out of which, the biodegradable segment is estimated to grow at the highest rate in the upcoming years. This can be attributed to the rising concerns over environmental safety. Sanitary pads that are made up of plastic and other synthetic materials take a long time to decompose, thereby resulting in a risk for the environment.

The market in Asia Pacific region is estimated to hold the largest share in sanitary pads market and further grow at the highest rate during the forecast period. This can be attributed to the rising initiatives taken up by various organizations for the promotion of sanitary napkins use, especially in developing countries such as India. Improvements in the education sector of these developing nations is another factor estimated to result in the market growth in this region

Rising Knowledge About Menstrual Hygiene Management To Drive The Market Growth

Organizations such as the World Bank have initiated various programs involved in improving the menstrual hygiene management among the female population of various developing and under-developed nations. For instance, the WASH Poverty Diagnostic reported that in Nigeria, around 25% of women lack menstrual hygiene management. Similarly, in Bangladesh, only 6% schools provide education on menstrual hygiene management, which results in low knowledge about menstruation among students. The menstrual issues were reported to adversely affect the school performance of one-third girls in the country. Initiatives such as these improve the deteriorating health conditions in these regions and thus are estimated to be a significant factor resulting in the market growth.

However, the availability of other menstrual products that have better properties and are more convenient to use is estimated to limit the market growth for this market.

This report also provides the existing competitive scenario of some of the key players of the global sanitary pads market which includes company profiling of Procter & Gamble (PG), Hengan Group (HKG: 1044), Edgewell Personal Care (EPC), Corman S.p.A, TZMO SA, Unicharm Corporation (TYO: 8113), Millie & More, Seventh Generation, Inc., Kao Corporation (TYO: 4452) and Kimberly-Clark Corporation (KMB). The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global sanitary pads market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.


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