Research Nester has released a report titled “Liquid Breakfast Products Market – Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the liquid breakfast products market in terms of market segmentation by product type, by product offering, by distribution channel, by packaging type and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

The liquid breakfast products market is segmented by packaging type into cups & tubs, carton packaging and bottles & pouches, out of which, the bottles & pouches segment is anticipated to hold largest market share on account of the demand for longer durability storage of products by refrigeration and ease of carrying by consumers. Moreover, bottles and pouches can be easily recycled, thereby promoting sustainable packaging methods. Also, provision for greater advertising packaging concepts available for such packaging form are some of the factors anticipated to propel growth of the segment.

The liquid breakfast products market is anticipated to record a CAGR of around 6.10% during the forecast period, i.e. 2019-2027. Preference for on-the-go lifestyles coupled with demand for food products that take less consumption time, are easy to carry and have higher nutritional value, such as on-the-go breakfast cereals, are promoting the demand for liquid breakfast products market. Additionally, rising awareness for health amongst consumers and desire for innovative food products are also estimated to promote the demand for liquid breakfast products market throughout the forecast period.

Regionally, the liquid breakfast products market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Among these regions, North America and Europe are expected to hold largest market share on the back of increasing number of population who prefer consuming authentic and natural yogurts, combined with presence of numerous players who produce liquid breakfast products. Additionally, growing demand amongst consumers for on-the-go healthy food products is also expected to support the growth of the market in the region.

Growing Busy And Hectic Schedule Of People

In the year 2018, full time employed persons on an average worked 9.5 hours of work time on weekdays and 5.4 hours on weekends, according to the statistics by Bureau of Labour Statistics, U.S. Deparment of Labor.

The increasing work time of people around the globe is inducing change in lifestyle habits amongst the working class. With days passing by, people observe health issues generated for not being able to provide sufficient time in cooking and therefore maintain good food habits. Owing to such factors, preference for food products is changing rapidly. Newer generation have a different outlook about the food they eat. Foods that are tasty, healthy as well as known to have low or no side-effects are raising the demand for the production of liquid breakfast products.

Liquid breakfast products are known to have controlled nutritional value along with taste enhancers, which makes it a better choice amongst the working class population to consume that in regards to their day to day busy and hectic work schedules, which is contributing significantly towards the growth of the market.

However, the concern for negative appeal of products which might get the consumer confused in differentiating between a healthy snack and beverage, combined with strict regulations by the government of various economies for appropriate nutrient content are expected to operate as key restraints to the growth of the liquid breakfast products market during the forecast period.

This report also provides the existing competitive scenario of some of the key players of the liquid breakfast products market, which includes company profiling of Kellogg NA Co., Billington Group, Chobani, LLC, Müller Milk & Ireland, Weetabix, Nestle Health Science, Soupologie Limited, Tia Gazpacho, Sanitarium and ICONIC Protein. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the liquid breakfast products market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.