Research Nester has released a report titled “Social Media Security Market – Global Demand Analysis & Opportunity Outlook 2025” which delivers detailed overview of the global social media security market in terms of market segmentation by type, by application and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The global social media security market is segmented by type into monitoring, threat intelligence simulation, risk management and others, out of which, the monitoring segment, which held a market share of around 44% in the year 2018, is anticipated to hold the largest market share by the end of 2025 and to cross a value of around USD 1400 million by the end of 2025. Additionally, the segment is anticipated to gain an absolute $ opportunity of around USD 860 million during the forecast period. On the other hand, the threat intelligence simulation segment is estimated to grow with a healthy CAGR and gain an absolute $ opportunity of around USD 780 million during the forecast period 2020-2025.
The global social media security market is anticipated to grow by a CAGR of around 20% during the forecast period. Increasing utilization of social media apps amongst individuals around the globe along with the launch of several new social media apps that can access personal data of a user and the raising concern for threats and attacks on social media applications are some of the factors anticipated to contribute significantly towards the growth of the global social media security market. The global social media security market is expected to garner a value of around USD 3500 million by the end of 2025 from a value of around USD 1000 million in the year 2018 and further achieve an absolute $ opportunity of around USD 2100 million during the forecast period.
Regionally, the global social media security market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Among these regions, North America, which held the largest market share of around 37% in the year 2018, is anticipated to hold the largest market share and expand by observing the growth rate of around 2.5x over the forecast period. Additionally, the market in the region is estimated to cross a value of around USD 1300 million by the end of 2025 and is primarily driven by U.S., Canada and Mexico, where U.S. held the dominant market share of around 79% in the year 2018. On the other hand, the social media security market in Europe is primarily driven by nations such as Germany, France and U.K., where Germany accounted for the largest market share of around 28% in the year 2018.
Growing Concern for Cyber Crimes and Cyber Thefts
With increasing adoption of businesses towards social media platforms for the advertisement of products and services, the concern for cyber crimes and cyber thefts of the data are always high owing to the nature of the apps that collect and transfer user information across other cross platforms, raising the need for the safety and security of the social media platforms along with the IT infrastructures. Social media security providers provide safety from all such incidences and further protect the businesses from other associated threats, along with protecting the IT infrastructure. Also, integration of social media security helps organizations to protect themselves from any type of cyber threats which includes trojans, malware, phishing, viruses, malvertising and password attacks amongst others, and further help to provide a secure internet access along with the encryption of important information such as secure IDs and passwords. Such factors are anticipated to drive the growth of the global social media security market.
However, concerns regarding the increasing ubiquitous nature of smartphones and other communication devices which raises the risk of data leakage and the absence of uniform regulatory structure across nations around the world and the dynamic landscape of security threats are some of the factors anticipated to limit the growth of the global social media security market.
This report also provides the existing competitive scenario of some of the key players of the global social media security market, which includes company profiling of Proofpoint, Inc. (NASDAQ: PFPT), ZeroFOX, Sophos Ltd., Trend Micro (TYO: 4704), Micro Focus (LON: MCRO), Broadcom Inc. (NASDAQ: AVGO), RiskIQ, SolarWinds Worldwide, LLC, Digital Shadows Ltd., LookingGlass Cyber Solutions, Inc. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global social media security market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.