Research Nester released a report titled “Smart Electric Toothbrush Market: Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the global smart electric toothbrush market in terms of market segmentation by connectivity, by price range, by distribution channel and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

Smart electric toothbrush are Bluetooth or Wi-Fi enabled electric toothbrushes which can transmit data from the toothbrush to any other connected device. The market for smart electric toothbrush is anticipated to grow at a CAGR of 10.4% over the forecast period, i.e., 2019-2027. Growing disposable income of people and rising awareness about the oral health is projected to result in this significant growth.

The market is segmented by connectivity, by price range, by distribution channel and by region. On the basis of connectivity, the market is further segmented into Bluetooth and Wi-Fi enabled devices, out of which, the Bluetooth segment is estimated to hold the larger share in the market. This can be attributed to the integration of various artificial intelligence technologies such as artificial sensors and 3D motion sensors in the smart electric toothbrush which allow easy navigation and analysis of the oral cavity through Bluetooth connectivity.

Smart electric toothbrush market is segmented on the basis of region into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. The market in Europe is estimated to hold the largest share over the coming years on account of rapid urbanization and increasing demand for innovative technologies in the region. On the other hand, the market in North America is predicted to grow at the highest rate during the forecast period as a result of growing government initiatives, presence of skilled dentists and increasing disposable income in the region, mainly in the United States.

Growing Adoption of Smartphone Applications for Dental Health Analysis to Drive the Market Growth

Increasing usage of smartphones and tablets is anticipated to positively impact the market growth as various smartphone applications have been created for assessing and improving the dental health. Integration of Internet of Things (IoT) technology in smart electric toothbrush is predicted to further add to the growth of this market in the upcoming years. This enables regular tracking of brushing habits and provides tips for the improvement of oral health. However, the high cost of smart electric toothbrush is estimated to hamper the market growth, especially in the price sensitive countries.

This report also provides the existing competitive scenario of some of the key players of the global smart electric toothbrush market which includes company profiling of Koninklijke Philips NV, Procter & Gamble (Oral-B), Kolibree, ONVI, LLC., Colgate Palmolive, Beam Technologies Inc., Xiaomi and  Soocas (Shenzhen) Technology Co., Ltd. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global smart electric toothbrush market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.