Research Nester has released its report titled “Push-To-Talk Market: Global Industry Analysis & Opportunity Outlook 2020-2028” that delivers detailed overview of the global push-to-talk market in terms of market segmentation by network type, component, technology, end user and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The global push-to-talk market comprises of four segments which are segmented by network type, component, technology and by end user. The market is estimated to register a robust CAGR over the forecast period (2020-2028). The Push-To-Talk over cellular segment forming part of network type segment is anticipated to witness notable growth, owing to growth in the number of mobile device owners and occurrence of various advancements in technologies such as Wi-Fi 6, 5G and strong ICT infrastructure in the recent years. A strong ICT infrastructure can assist in better productivity and bring down costs of transactions including communication which is anticipated to drive the demand for PTT technology over the forecast period.
The growth of the market is driven by several factors such as the growth in telecommunication networks across several regions of the world that has driven the demand for instant communication by which the message is delivered quickly by the press of a button such as 4G LTE. The business segment as well as the consumers are able to communicate effectively without any restrictions placed such as a specified time allotted or a calling plan. Moreover, popular social media platforms such as WhatsApp WeChat and Facebook are seeing a rise in their user base, which offers PTT technology. Additionally, better efficiency at workplaces with group communication is possible through smartphones, laptops, tablets etc.
The global push-to-talk market is segmented into five major regions comprising of North America, Latin America, Europe, Asia Pacific and Middle East & Africa. The market in North America is anticipated to hold a significant market share over the forecast period, owing to the region establishing its first mover advantage in cellular technology as well as the availability of a competitive and vibrant wireless industry. The market in Asia Pacific region is estimated to observe notable growth, owing to the presence of a huge population, especially in countries such as India who are having a large consumer base of nearly 1.2 billion mobile subscriptions as of September, 2018 are anticipated to bring in multiple opportunities to apply PTT technology for communication in the region that is anticipated to drive the growth of the market over the forecast period.
However, the growth of the global push-to-talk market is subject to restraints such as the presence of latency and gaps in communication. The users engaging in conversation using PTT technology may face delays such as the time taken from when a person speaks to the time when the other person responds when the conversation occurs over devices such as a walkie-talkie. Additionally, PTT technology becoming available comes with additional costs in terms of pricing as well as network costs. These factors may operate as major restraints to the growth of the market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global push-to-talk market which includes company profiling of key companies such as AT & T, Inc. (NYSE: T), Qualcomm Technologies, Inc. (NASDAQ: QCOM), Verizon Wireless, Motorola Solutions (NYSE: MSI), Kyocera Corporation (TYO: 6971), Mobile Tornado Group Plc (LON: MBT), Sprint Corporation (NYSE: S), BCE, Inc. (TSE: BCE), Sonim Technologies, Inc. (NASDAQ: SONM) and Simoco Wireless Solutions. The outlining enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global push-to-talk market that is expected to help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.