Research Nester has released a report Titled "Laundry Detergent Pods Market – Global Demand Analysis & Opportunity Outlook 2028” which delivers detailed overview of the laundry detergent pods market in terms of market segmentation by product, by application, by distribution channel and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The global laundry detergent pods market is segmented by application into domestic and commercial, out of which, domestic segment is anticipated to hold the largest market share owing to shifting trend amongst consumers towards the adoption of washing machine. Owing to the greater need of consumers for electrical appliances that makes life easier and convenient, the sales of washing machines in the recent years have grown multifold. Laundry detergent pods doesn’t contain slow dissolving components as any other detergents, which gets stuck in different parts of washing machines, lowering its performance. As such, washing machine manufacturers promotes the use of laundry detergent pods so as to increase the life of the machines. In the statistics by the National Bureau of Statistics, China, sales of household washing machine in the nation peaked to 19,194.63 (10,000 sets) from 3,471 (10,000 sets) in-between 2000-2017.
The global laundry detergent pods market is anticipated to record a robust CAGR during the forecast period, i.e. 2020-2028. Growing shipments of household detergents across nations around the globe on the back of high superiority of laundry detergent pods over other liquid or powder detergents is anticipated to promote the growth of the global laundry detergent market throughout the forecast period. In the statistics by the United States Census Bureau, product shipments value of household detergents peaked to 10,137,793.00 US$ 1000 from 3,532,162.00 US$ 1000 in-between 2002-2016.
Regionally, the global laundry detergent pods market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Among these regions, North America is expected to hold the largest market share owing to the rising demand amongst the consumers of the region, especially U.S. and Canada for innovative products in household care that provide convenience, sustainability and flexibility, coupled with increasing need for products amongst hoteliers in the region that helps them to maintain their service standards. Additionally, the laundry detergent pods available in the region are more appealing to consumers as the pods contains a triad mixture of detergent, stain remover and cloth brightener.
Rising Popularity of High-Efficiency (HE) Detergents
High efficiency or HE detergents are growing unanimously famous amongst consumers on the back of the numerous benefits these type of detergents provides. The HE detergents when utilized on a HE washer creates dramatic effect by saving water and energy at a mass scale. Moreover, application of HE detergents helps to save time, money and resources to the user. Owing to such factors, coupled with the rising concern for shortage of water around the globe and amount of water wasted during the process of cleaning of clothes in laundry machines, the acceptance and awareness for such detergents is increasing amongst consumers. Moreover, the detergent being thick and highly concentrated acts tough on stains and cleans clothes more efficiently omitting the concern that lies with conventional detergents. Additionally, as the pods come in fixed amounts, they leave behind the trouble of inappropriate quantity of detergent that needs to be used in washing clothes. Such factors are anticipated to drive the growth of the global laundry detergent pods market over the forecast period.
However, concerns regarding high cost of laundry detergent pods on the back of being a premium product, coupled with the concern for children mistakenly consuming the pods as the packets resembles to that of candies are some of the factors that might limit the growth of the global laundry detergent pods market.
The market also provides the existing competitive scenario of some of the key players of the global laundry detergent pods market, which includes company profiling of Church & Dwight Co., Inc. (NYSE: CHD), Henkel AG & Co. KGaA (ETR: HEN3), Procter & Gamble Co. (NYSE: PG), Grab Green Home, Unilever, Ecozone, Tesco.com, Dropps, Fidelity Tradelink Pvt. Ltd. (X&O Fine), and IFB Industries Ltd (NSE: IFBIND). The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global laundry detergent pods market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.