Research Nester has released a report titled “Cloud Advertising Market – Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the cloud advertising market in terms of market segmentation by type, by services, by end-user, by organization size and by region.
Further for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The cloud advertising market is segmented by services into Infrastructure-as-a-Service (IaaS), Software-as-a-Service (SaaS) and Process-as-a-Service (PaaS), out of which, Software-as-a-Service (SaaS) segment is anticipated to have largest market share on account of factors such as scalable usage, automatic updates, cross-device compatibility, zero hardware & initial setup costs, and others.
The cloud advertising market is anticipated to record a significant CAGR during the forecast period, i.e. 2019-2027. Growing trends in internet advertising and its commercial application, accompanied by surge in internet users around the globe and advancements in advertising business models, all of these factors are estimated to promote the demand for cloud advertising throughout the forecast period. In the European Union, at least one in four business advertised on the internet during the year 2018, according to the statistics provided by Eurostat. Furthermore, the International Telecommunication Union (ITU) estimated that 3.9 billion people were using the internet at the end of 2018.
Regionally, the cloud advertising market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Among these regions, North America is expected to have largest market share on the back of growing technological advances in voice-based marketing applications, rising outflow for advertisements combined with high rate of cloud adoption among regional end users.
Rising Need for Contextual Advertisements
With increased numbers of internet users around the globe, enterprises are shifting their focus from traditional advertisement tools to digital advertisement platforms. The paradigm shift helps advertisers gain insights on profitability and keep track with the adjacent competition. Cloud advertising delivers numerous opportunities to the advertisers, for instance, targeting of advertisement on a specific location, real time analytical metrics, and others.
Amongst all the forms of digital advertisements, contextual advertisement is one of the best forms chosen by advertisers, owing to the targeted effectiveness and high ROI. Consumers get to taste the essence of the content amidst completion of purchase cycle, which provides an exciting opportunity for the advertisers to influence these consumers by promoting their products in the form of contextual advertisements. In the European Union, according to the statistics provided by Eurostat, SMEs and Large Enterprises preferred contextual advertising as the favorite form of internet advertising during the year 2018.
However, concerns for downtime of internet and the server, affects both the economy as well as the services of the service provider, which is expected to operate as key restraints to the growth of the cloud advertising market during the forecast period. According to the director and chief executive of Indian Council for Research on International Economic Relations (ICRIER) Rajat Kathuria, stated that $3.04 billion loss was borne as cost to the economy by the country for 16315 hours of internet shutdown during the period 2012 to 2017.
This report also provides the existing competitive scenario of some of the key players of the cloud advertising market, which includes company profiling of Adobe (NASDAQ: ADBE), Google (NASDAQ: GOOGL), Sprinklr Inc., Oracle (NYSE: ORCL), IBM Corporation (NYSE: IBM), Microsoft (NASDAQ: MSFT), Salesforce.com, Inc. (NYSE: CRM), Amazon Web Services, Inc., InMobi, Viant Technology LLC. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the cloud advertising market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.