A leading smart device manufacturer from the United States, who has already made a positive impact on the customers. The company has experienced a major setback due to an obsolete marketing strategy.
The organization had a goal to increase its market share by further 2% by the end of 2022 and aimed to place itself at the highest position.
Research Nester offered a blueprint for effective marketing, which helped the company in reaching out to the target customers and make them aware of the product.
With the use of an effective marketing strategy, Research Nester could make an effective marketing strategy for the company. This helped the company in raising its productivity and saving money. The company is able to develop effective planning for marketing and raise its market share to 12% during CY2022 from its earlier share of 9% in CY2021, an increase of about 3% in these years. The company also got benefits in reducing marketing costs yet getting a high yield.
Research Nester found that there is approximately USD 611 billion each year lost on poorly targeted digital marketing campaigns. The team realized that the company is lagging behind and facing issues such as:
The Research Nester team found that 73% of the B2B marketers and 71% of B2C marketers utilize content marketing as part of their overall marketing strategy. The team made a blueprint for successful marketing consisting of the following points: