Capturing the Vitality of Green Buildings to create more Sustainable Environments in 2023

To prioritize energy efficiency and to attract more customers, a construction company turned to Research Nester to avail the benefits of their expertise in the field of product analysis.

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An overview:

1

A leading construction company from France wanted to seek new products that encourage green building practices to create healthier environments across the globe and expand its business by 2035.

2

The company had a clear objective in hand to achieve more sustainability of 15% in the region but lacked the strategy to evaluate the functionality of the products and its performance capabilities.

3

Research Nester used its cost-benefit analytical model to help the company in assessing the profitability of the product and plan strategies to capitalize on the growth opportunities by selecting correct materials that align with the company’s sustainability goals.

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The Story

Environmentally friendly buildings have been identified as a key strategy for reducing greenhouse gas emissions around the globe because of their enormous potential to save energy and generate resources from various renewable sources. By closely collaborating with Research Nester our client learned that the global green building market that there is a growing focus on the usage of renewable resources across the globe owing to which the green building concept is gaining popularity in developed and developing countries. To reduce embodied carbon, reusable and natural materials are anticipated to become more prevalent in the larger building sector, and in addition, net zero structures are among the most well-liked green building trends for 2023. In recent statistics, it was found that green buildings have reduced energy use by over 1 million megawatt hours, which has allowed enterprises to save more than USD 1oo million in energy costs. All these opportunities associated with the rising trend for green buildings persuaded a France-based Construction Company to integrate green building practices into its operations. Backed by the fact that North America has a presence of highly established infrastructure and more and more people were becoming aware of environmental hazards, the company aimed to offer its product in the said region. There were several challenges that the company experienced, which were:

  • Higher cost of green building materials.
  • Lack of certifications to verify the sustainability claims of green building materials.
  • Limited technical expertise and knowledge.
  • Varying demand across different regions made it difficult for the company to invest in and promote green building practices.

The Solution:

Research Nester helped the company in assessing the product’s functionality by evaluating the features of green building to measure its performance capabilities. Factors such as recyclability, sustainability, and waste generation were considered to examine the environmental impact of the product. Our team conducted comprehensive research to understand the current market trends and study the demand for green building practices in the construction sector around the globe. Besides this, we also assisted the company to assess several suppliers for the materials to get hands-on high-quality materials. Further, our cost-benefit model helped in examining the overall value that will be generated by integrating green building practices. Below mentioned are some major suggestions which guided our client to increase its revenue over the next calendar year:

  • To continuously evaluate the performance of green building practices to analyze the areas for improvement to refine strategies and enhance efficiency.
  • To establish a strong relationship with suppliers, and contractors.
  • Develop waste management plans, and recycling programs.
  • To obtain green building certifications such as Leadership in Energy and Environmental Design (LEED) or BREEAM to produce green buildings that are healthful, and economical which helps in enhancing the community's perception of the environment.
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Results

The company was successfully able to achieve its sustainability goals from 5% in CY2021 to 14% during CY2022. The overall efforts resulted in reduced energy consumption and around 20% savings in cost. With the help of sustainable design and proper construction strategies, our client was able to attract those who look for sustainable construction practices.

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Swara Keni

Head- Global Business Development

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