Case Study | 22 July 2025
How a U.S. Power Transmission Company Pioneered Fast-Charging Solutions for the 2037 Market?
Posted by : Ipseeta Dash
By implementing trailblazing data-driven and grid technology market insights, a major U.S. power transmission firm positioned itself as a leader in ultra-fast electric vehicle (EV) charging structure, capitalizing on the projected USD 455 billion industry by 2037.
An overview:
- A foremost U.S.-based power transmission organization, projecting to dominate the EV charging infrastructure industry by the end of 2037, poised to capitalize on the augmented growth of EVs. With automakers and governments striving to achieve more than 95% of electric fleets by 2035, the organization has figured out fast-charging solutions as a vital revenue stream.
- The organization is expected to derive over 20% of its revenue from fast-charging solutions by 2037 end. But it effectively lacks competitive pricing models, infrastructure investment planning, and demand assessment.
- However, Research Nester has provided a supply and demand analysis, investment feasibility, and competitive benchmarking to assist the organization in optimizing pricing strategies as well as prioritizing high-growth regions.
The Story
The worldwide electric market is undergoing exponential growth by achieving a remarkable CAGR of 37% as of 2025, with anticipations indicating that more than 60.5% of overall latest car sales will be electric by the end of 2037. Research Nester’s in-depth assessment demonstrated that the upsurge in the EV implementation has initiated an unparalleled requirement for reliable and ultra-fast charging solutions. The client was able to learn from Research Nester that the international EV charging market is projected to be valued at USD 58 billion in 2030, which is further projected to increase with a 29% CAGR and reach USD 465 billion by 2037. Besides, ultra-fats charging stations are capable of delivering more than 750V power, which in turn is expected to dominate. This accounts for over 40% of all charging facilities, especially based on the rising demand from long-distance and commercial fleet adventures. However, to capitalize on these optimistic opportunities, the client came across certain challenges while integrating high-power charging networks that required advanced cooling systems, energy storage, and a massive investment in grid modernization. In addition, other severe hurdles stood on the way, including:
- Scaling more than 750V charging systems needed high infrastructure expenses to manage peak loads.
- The company struggled to balance affordability and profitability, with the presence of competitors aggressively subsidizing rates.
- There was difficulty in pointing out underutilized stations in comparison to high-traffic routes, resulting in ineffective resource allocation.
Our Solution:
The experts at Research Nester effectively conducted a detailed analysis of recent market trends, along with required patterns to assist the client with standard and suitable insights for strategic decision-making. By assessing projected and current demand for ultra-fast charging technologies, the company successfully refined its pricing strategy, efficiently allocated investments, and optimized marketing efforts. A comprehensive analysis was ensured by evaluating key organizations, including ChargePoint, Electrify America, and Tesla, which assisted the client to identify barriers in pricing flexibility, network reliability, and charging speed. Besides, Research Nester created a personalized action plan that catered to dynamic pricing models, prioritized high-growth regions, and infrastructure scalability to align with advanced market dynamics. Additionally, recommendations were provided to ensure long-term success based on the following:
- The identification of logistics corridors, major highways, and urban hubs led in maximizing utilization and targeting UFC station integration.
- The aspect of leveraging AI-powered dynamic pricing to regulate real-time rates, based on competitor pricing, energy expenses, and overall demand.
- The collaboration with battery storage providers to combat peak load obstacles and boost energy efficiency.
- The formation of an exclusive alliance with Rivian, Ford, and GM for bolstering customer retention and implementing charging networks.
- The deployment of IoT-driven monitoring to cater to technical challenges and diminish downtime by almost 32%.
Results
By tactically concentrating on investments in high-demand locations, the client deliberately enhanced its revenue share from fast-charging solutions to 22.5% by CY2037, denoting an effective jump from only 8.5% in CY2025. In addition, the company secured a 15.5% market share in the U.S. UFC station segment through key partnerships with three automakers and an optimized pricing strategy. Besides, with the adoption of renewable energy solutions and smart grid technologies, the client readily achieved more than 25% of reduced operational energy expenses, thereby boosting the long-term profitability. These significant actions not only expanded the company’s competitive edge but also positioned it as the pivotal player in shifting to zero-emission mobility by 2037.
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