Pharmaceuticals- Resilience Amid the Global Crisis

Pharmaceuticals- Resilience Amid the Global Crisis

The global pharmaceutical industry today has a worldwide revenue of 1.4 trillion USD in the year 2022. The pharmaceutical industry has experienced a remarkable growth on the back of advancement in the technology and increased investment in the field.

Although, in the recent years, inflation is indirectly affecting the pharmaceutical product costs because of the fluctuations in the exchange rates and witnessing devaluation of the currency in various countries. In this blog, we will throw light on the adverse impacts of inflation on pharmaceutical industry and how it can be managed in the long run.

Impact of Inflation in The Pharmaceutical Industry

The extreme inflation rates posed a serious challenge on the pharmaceutical industry. A research conducted by the Research Nester found out that the almost 4o.1% of the industry professionals stated that the inflation is the challenge for the pharmaceutical industry in the year 2023.

Earlier it was considered to be among the few industries which are recession resilient. Although, this industry is also not entirely immune to immune to the headwinds. Inflation is considered as number 1 obstacle in the year 2023. Subsequently, the impact of the inflation will be on the following parameters such as increasing operational costs and competition.

The reason for the cost increase is due to the following factors-

  • Rise in cost of the raw material
  • Increase in the cost of energy and fuel 
  • Exponentially rising logistic and freight costs
  • Supply chain disruptions

In order to combat these challenges, there are methodologies needs to be include. Further, in the blog let us understand how pharmaceutical companies are tackling to weather inflation and becoming resilient amidst the crisis.

Strategies to Manage and Sail Through Inflation

  • Unravelling The Tele Health Boom

With the advent of the pandemic, the usage of the telehealth skyrocketed in the recent years. A study conducted by Research Nester found out that almost 71.2% of the recent telehealth users say that they are extremely satisfied by conducting the virtual visits. Some of the prominent benefits of the telehealth are as follows-

  • Effective management of the chronic conditions
  • Enhanced patient engagement
  • Better patient experiences
  • Increased practice efficiency
  • Cutting the importance of the middle man

Inflation is causing the high costing of the prescribed drugs. Purchasing drugs is becoming out of pocket for the consumers. In such cases it is necessary to cut out on the unnecessary expenses and reduce the drug costs for the customers.

One of the ways to cut down the cost is by eradicating the middle man from between.  By bypassing the middle man in the chains, companies will have to spend less time as well as capital. Cutting out on the middlemen offers so many cost reduction opportunities for the companies.

  • Rise in the adoption of patients

Companies are required to get more customers along retaining the current ones. Some of the strategies for the customer are as follows-

  • Conducting deep market research of the diseases and patients
  • Establishing digital models in the business
  • Building the strong customer relationship
  • Giving timely reminders to the customers
  • Amalgamating B2C mobile applications
  • Engaging with customers through technological tools
  • Transferring the saving to the patients

Whenever pharmaceutical manufacturers make a transition to direct to consumer model, they are able to raise the profit even without raising the prices. The situation is suitable for the consumers as well as the businessmen as the patients have to pay the same amount and business gets more customers. The strategy is helpful in offsetting the inflation.

  • Rising the brand recognition

Making the pharmaceutical brand is also one of the ways to fight the inflation. The manufacturers who are able to reach directly to customers make different connection with the customers. It helps in fabricating a good brand reputation in the market.

Other than these strategies, pharma companies can make methodological strategies have been applied-

  • Making an inflation focused SWAT team
  • Inflation tracking analytics
  • Fabricating the scenario modelling




Aggressive sourcing, Deepening supply relationships, bolstering the supply availability 


Price risk management and supply chain optimisation


Product and portfolio optimisation


Wrapping up,

While the adverse effects of inflation may not be going any sooner but strategies can be applied to overcome them. The inculcation of strategies poses a promising future for the pharma industry. Strategies such as leveraging the indirect procurement as an internal crisis response can be applied. These impacts of the inflation can be mitigated with the strategies. Following these strategies, the company can remain ahead in the competition and perform even in the economic head winds.

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Swara Keni

Head- Global Business Development

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