Vegan Supplements Market

Segmentation By Type (Vitamin B12, Iron, Protein, Omega 3 Fatty Acids, Calcium, Vitamin D3, Vitamin K2, Zinc, Iodine, and Others); By Distribution Channel (Supermarkets/hypermarkets, Convenience Stores, Online, and Others) - Global Demand Analysis & Opportunity Outlook 2028

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Report ID: 2708 | Published On: Feb 15, 2023
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Market Segmentation

Our in-depth analysis of the vegan supplements market includes the following segments:

By Type

  • Vitamin B12
  • Iron
  • Protein
  • Omega 3 Fatty Acids
  • Calcium
  • Vitamin D3
  • Vitamin K2
  • Zinc
  • Iodine
  • Others

By Distribution Channel             

  • Supermarkets/hypermarkets
  • Convenience Stores
  • Online
  • Others

By Region

Geographically, the vegan supplements market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.

The North American region held the major share of the global vegan supplements market, followed by Europe. The significant growth in both regions is attributed to rising awareness about the health benefits of going vegan, the popularity of veganism since long back, availability of various health supplements, and growing campaigns against animal cruelty.

The Asia-Pacific is estimated to grow at the fastest pace led by developing economies, throughout the forecast period. Impelling demand for healthy products is expected to be the main element driving the market in this region. India is projected to observe significant progress in this category owing to a large number of vegetarian population and people shifting to veganism. The growing urbanization in South America and Asia-Pacific generates a further room for growth due to the variation in demographics and high disposable income.

The vegan supplements market is further classified based on region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • the Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of the Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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Market Size and Forecast

The vegan supplements market is expected to observe an attainable high CAGR during the forecast period, i.e., 2020-2028. The market is segmented by type, distribution channel, and region. Among product type, the protein segment is expected to hold the largest market share during the forecast period. The segment growth is predominantly attributed to the high demand for protein among vegan consumers owing to the remarkable health benefits of protein such as weight loss, muscle strength, satiety, and others. Protein is one of the most important nutrients required for good health. Vegan protein is derived from plants, hence, also known as plant-based proteins. Some of the sources from where vegan protein can be found ar oats, green peas, lentils, leafy greens & vegetables, and quinoa. The vegan protein is going to experience high growth in the foreseeable future which has led to a large number of market participants entering the vegan protein market.

Among distribution channel segmentation, supermarkets/hypermarkets segment held the largest share owing to better accessibility of products and a wide variety of products allows customers to compare and decide for the best. The online segment is expected to grow at a fast pace on account of ease it provides to the customers while shopping especially during this period of social distancing practices owing to the grievous outbreak of the COVID 19 pandemic. CLICK TO DOWNLOAD SAMPLE REPORT

Growth Drivers

Expanding vegan population

The robust inclination of individuals towards vegan dietary patterns that have established deep roots in the developed markets of the western nations are is one of the major contributors to the vegan supplements market. Consumers are shifting to veganism owing to growing awareness about animal cruelty, and increasing incidences of lifestyle disorders such as obesity and other dreadful diseases.

Additionally, increasing distress concerning glutamic disorders and lactose intolerance among the consumers, an increase in per capita consumption in emerging economies, an increase of supermarkets and hypermarkets, and growing information on social platforms about benefits of vegan lifestyle have led to the increased prominence of the vegan supplements offered in the market.


Vegan products are quite costly and there are cheaper substitutes available in the market. There is still a lack of awareness in developing nations, these factors might act as a growth restraints for the global vegan supplements market growth in the forecast period.

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Top Featured Companies Dominating The Market

In The News

  • April 30, 2020: Hormel Food Corporation, a global food company, announced the launch of its virtual summer internship program to accommodate 60 college interns who were promised, showing their commitment in this gloomy period of COVID-19 pandemic.

  • March 15, 2019: Garden of Life, an USDA certified leader in health supplements expanded its Dr. Formulated brand product range by launching a first clean and simple line of ketogenic products to makes the popular science-based keto diet and lifestyle, both delicious and convenient to follow.

Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

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