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Smart Tag Packaging Market: - Global Market Overview, Market Size and forecast, Market Segmentation: By Type (QR Code, Electronic Article Surveillance (EAS), and RFID), By Verticals (food & beverages, automotive, healthcare, personal care, and Others) By Geography, Growth Drivers, Key Players

Published On : December, 2018 REP-ID-823 Category: Packaging

Smart Tag Packaging Overview

Smart Tag Packaging is also known intelligent packaging, interactive packaging or active packaging. A smart tag has an advantage of having the wide range of application over traditional bar codes. Smart tag is to draw the attention of consumers or provide authentication or additional information on the product; Smart packaging brings many benefits to consumer whether, it is product description, MRP, bar code and expiry date.  

Market Size and Forecast

The global smart tag packaging market is expected to showcase a significant CAGR of 4.6% during the forecasted period 2018-2027. Smart tag plays an important role in supply chain management by enabling the manufacturers and suppliers to keep track of logistics and optimally maintain the inventory level. The global smart tag packaging market is segmented into type, verticals and geography. In terms of regional platform, Europe region is believed to dominate the global smart tag packaging market aided by Western Europe countries such as U.K., France, Netherland and others.

Additionally, the United States is amidst the major countries augmenting the demand for smart tag packaging on account of rising prevalence of advancement in technology in the the consumer good industry. In terms of growth rate, Asia Pacific region is expected to witness the fastest growth with a CAGR of 6.9%. Asia Pacific accounted for the third largest market of smart tag packaging in terms of revenue in 2017. Moreover, the major countries witnessing the splurging demand for smart tag packaging include Japan and China.

Market Segmentation

Our in-depth analysis segmented the global smart tag packaging market in the following segments:

By Type

  • QR Code
  • Electronic Article Surveillance (EAS)
  • RFID

By End-User

  • Food & Beverages
  • Automotive
  • Healthcare
  • Personal Care
  •  Others

By Region

Global smart tag packaging market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX, Turkey Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (GCC, Israel, North Africa, South Africa, Rest of Middle East) Market size, Y-O-Y growth & Opportunity Analysis

smart tag packaging market

Growth Drivers and Challenges

Online transaction is expected to increase while positively influencing the smart tag packaging market. Changing consumer lifestyle and increasing installation of modern retail outlets have boosted the growth in smart tag packaging market. Further, Smart packaging can change the way retailers, brand owners and consumers interact with products by communicating, engaging customers, managing inventory systems and much more. Rising consumer awareness about the packaging of consumer goods and electronic goods is anticipated to positively impact the growth of smart tag packaging market.Contrariwise, high cost of smart packaging tag is expected to hamper the growth of smart packaging tag market. Further, lack of standards and unawareness about the product is restraining the growth of the market.

Key players

  • Smart Label Solutions
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
  • Shenzhen Jianhe Smartcard Technology Co., Ltd.
  • Shenzhen Zdcard Tech Co., Ltd.
  • Shenzhen Top tags Technology Co., Ltd.
  • Chengdu Mind Golden Card System Co., Ltd.
  • Zhejiang Laxcen Information Technology Inc.
  • Limited, Alien Technology, Inc. (U.S.),
  • Muehlbauer Holding AG,
  • Thin Film Electronics ASA
  • Zebra Technologies.

Scope and Context

Overview of the Parent Market

Analyst View


The global smart tag packaging market is segmented as follows:

  • By Type Market Size & Y-O-Y Growth Analysis
  • By Verticals Market Size & Y-O-Y Growth Analysis
  • By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

key Answers





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