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Smart Clothing Market : Global Demand Analysis & Opportunity Outlook 2024

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Extensive insights into the Growth of Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Smart Clothing Market Overview

Smart clothing refers to the textiles which are integrated with sensors and digital components in them. This clothing technology monitors the physical conditions of the user and uses big analytics to predict and show the results. Further, new smart clothing technologies sense and monitor the environment condition as well. Smart clothing has various applications in sports and leisure, healthcare and military. Sport teams and management prefers smart clothing as it helps in prevention of injury and revenue loss.

Market Size and Forecast

Global smart clothing market is anticipated to witness robust growth over the forecast period. Further, the market is expected to garner USD 5.2 Billion by the end of 2024. Spiked adoption of smart clothes by athletes has been witnessed in recent years. Thus, adoption rate is anticipated to increase as smart clothes offer various benefits such as injury prevention, oxygen and dehydration monitoring. This factor is expected to drive the growth of the smart clothes over the forecast period.

smart clothing

In 2016, North America accounted for the highest market share in the regional platform and is expected to continue its dominance over the forecast period. High adoption rate of smart clothes coupled with high disposable income is expected to be the key factor behind the growth of smart clothes market in the North America region. Further, rising spending on military textile and wearable technology is expected to increase the demand for smart clothes during the forecast period. U.S. is witnessing augmented demand for smart clothes in the North America region.

Europe smart clothing market is expected to grow at a modest rate over the forecast period. Heavy adoption of sensor enabled products in the region is predicted to trigger the growth of smart clothes in the Europe region. Asia Pacific is projected to witness lucrative growth over the forecast period. This can be attributed to the increasing awareness about the application of smart clothes.CLICK TO DOWNLOAD FREE SAMPLE   

Market Segmentation

Our in-depth analysis has segmented global smart clothing market into the following segments:

By Product

  • Smart T-shirts
  • Smart Pants
  • Smart Jackets
  • Smart Undergarments
  • Smart  Socks

By Application

  • Sports & Leisure
  • Health Monitoring
  • Military
  • Industrial

By Region

Global smart clothing market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers & Challenges

Increasing awareness about the fitness and healthcare is expected to drive the growth of global smart clothes market. Further, rising trend of adoption of body monitoring devices is expected to impel the expansion of global smart clothes during the forecast period. Additionally, incorporation of newly developed and advanced fibers such as nanofibers and hybrid materials is expected to drive the growth of smart clothing market.

Apart from this, smart clothes help in injury prevention, oxygen monitoring, and collision measurement. Athletic teams and their management are adopting smart clothes to reduce the revenue loss by using data to prevent injuries. This high adoption of smart clothes by the athletes is expected to impel the growth of global smart clothing market. Further, smart clothes are being adopted by military on the account of their health monitoring, ballistic protection, wound detection and communication & networking capabilities. These factors are anticipated to spur the demand for smart clothes during the forecast period.

In contrast, high cost of smart clothes is expected to hamper the growth of smart clothing market. Further, rising concern of privacy and increasing incidence of data theft is expected to negatively impact the growth of the market.

Top Featured Companies Dominating the Market

  • Athos
    • Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • AIQ Smart Clothing
  • Hexoskin
  • Heddoko
  • Sensoria Inc.
  • Ralph Lauren
  • Catapult Sports Pty Ltd
  • Lumo Body Tech
  • Clothing+ Oy
  • InteraXon

Scope and Context

Overview of the Parent Market

Analyst View


The global smart clothing market is segmented as follows:

  • By Product Market Size & Y-O-Y Growth Analysis
  • By Application Market Size & Y-O-Y Growth Analysis
  • By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

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