Non-Alcoholic Squash Market

Non-Alcoholic Squash Market : Global Demand Analysis & Opportunity Outlook 2023

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Report ID: 155 | Published On: Apr 04, 2022

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Inflation and Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022. Purchasing power in the country is expected to fell nearly by 2.5%.
On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.

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Global Non-Alcoholic Squash Market Overview

Non-Alcoholic Squashes are ready to serve drinks consists of thick sugar syrup & fruits ingredients. These drinks are so called as healthy soft drinks due to presence of natural flavors.

The Non-Alcoholic Squash market is expected to grow at a CAGR of 6.5% during the forecast period of 2016-2023. The substantial increase in consumption & production across the globe shows the growth of the market.


With 46% global share, Asia-pacific had the largest share of in non-alcoholic squash market and is projected to maintain its dominance in near future. After Asia-Pacific, Latin America had the second largest market of non-alcoholic squash products in the same year. The consumption in the region is more than Western Europe as it shows a decline of 3% in the year 2014.

Further, North America non-alcoholic squash market is slowly gaining its ground in the global market and would offer an attractive market place for new and existing players.

Non-Alcoholic Squash Market is one of the moderately growing markets across the globe. Rise in health concerns & awareness about the long run health risks now forcing people to shift from consumption of soft drinks & other beverages to squash/syrups drink.

Fresh in nature when prepared, availability of different flavors and presence of natural ingredients would attract the consumers to consume the squash/syrups products in near future which further projected to pave the way for non-alcoholic squash market globally during the forecast period of 2016-2023. 

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Market Segmentation
  1. By Ingredient Type

    • Fruit Squashes

      • Apple
      • Mango
      • Orange
      • Blackcurrant
      • Strawberry
      • Others
    • Vegetable Squashes
      • Zucchini
      • Butternut
      • Scallop
    • Herbs & Spices Squashes
    • Others
  2. By End-User

Based on end user, the global non-alcoholic squash market is segmented as:

  • Super Markets
  • Departmental Stores
  • Online Purchases                   

By Region

Non-Alcoholic Squash Market is further classified on the basis of region as follows:

  • North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis

Growth Drivers and challenges

The rising demand of squash in bakeries, food & beverages industry would drive this market which further grows the non-alcoholic squash market globally.

The absence of alcohol & presence of natural ingredients and variety of flavors in all seasons attract the consumers to switch from carbonated soft drinks to squashes.

Rapid urbanization & busy lifestyles would further bid to boost the demands of healthy ready to serve squash across the globe. Ease of availability of products would play an important role to drive the non-alcoholic squash market across the globe.

However, meeting various governmental regulations by food security & safety authorities for better quality services would be a restraint for this market globally as the presence of sugar in these squashes are high.

Moreover, presence of different soft drinks substitutes would be a big restraint for the market & would hinders the non-alcoholic squash market across the globe.

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Key Players

  • Assis Pvt. Ltd.
  • Bickford's Australia Pvt. Ltd.
  • Britvic Plc
  • Coca-Cola Company
  • COTTEE’S Pvt. Ltd.
  • Golden Circle Ltd.
  • Humdard Laboratory
  • Nichols Plc


  • By Devices
  • By Services
  • By End-user

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

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