Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Education Technology Market size was USD 158.5 billion in 2024 and is estimated to reach USD 646.8 billion by the end of 2037, expanding at a CAGR of 14.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of education technology (EdTech) is evaluated at USD 181.3 billion.
The EdTech solution sales are mainly driven by the production and supply of software platforms and hardware components such as tablets, smartphones, laptops, and VR/AR headsets. The raw materials, such as semiconductors and batteries used for the production of these technologies, are produced in the U.S., China, South Korea, and Japan. The Census Bureau states that in 2023, the U.S. imported more than USD 65.4 billion worth of computer and peripheral equipment. The increasing domestic and cross-border trade of smart devices represents lucrative opportunities for education technology manufacturers.
Furthermore, the U.S. Bureau of Labor Statistics (BLS) reveals that the producer price index for educational services and related digital content creation increased at a modest 2.5% YoY in 2024. Also, in 2023, the U.S. Department of Education invested USD 200.5 million to accelerate the production of educational technologies. Such positive public spending strategies are expected to propel the sales of digital learning technologies in the years ahead.
Education Technology (EdTech) Market:Growth Drivers and Restraints
Growth Drivers
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Surge in mobile learning and BYOD policies: The growth in the BYOD polices in the education systems is expected to drive the use of online education software solutions. As per the analysis by the Global System for Mobile Communications Association (GSMA) in 2024, there were more than 7.0 billion subscriptions worldwide. The rise in smartphone penetration is also boosting the demand for mobile-friendly EdTech platforms. Asian countries are modernizing their education systems, the favorable policies are accelerating the demand for mobile education technologies.
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Government-backed digital education initiatives: The robust capital spending on the modernization of education infrastructure is poised to boost the sales of online learning technologies worldwide. The PM eVidya program by the government of India is bridging digital access in K-12 education. This program is supported by the USD 6.1 billion Digital India initiative. The continuous technological innovation and collaborations with public entities are set to offer high-earning opportunities for education technology producers.
Technological Innovations in the Education Technology Market
The technological advancements are set to uplift the profit shares of EdTech companies in the coming years. The modernization of education systems is fueling the sales of innovative digital skilling solutions.
|
Technology |
Industry |
Adoption Use Case |
Company Example |
Result/Statistic |
|
Artificial Intelligence (AI) |
Finance |
Personalized compliance training via AI tutors |
JPMorgan Chase |
Decreased compliance training time by 27.4% |
|
Blockchain |
Education & Finance |
Secure digital credentialing and transcript verification |
IBM & Learning Machine |
Employed by 39+ institutions worldwide |
|
AR/VR |
Manufacturing |
Hands-on simulation training for equipment maintenance |
Siemens |
Reduced onboarding time by 32.5% |
AL and ML Integration in the Education Technology Market
The integration of AI and ML is poised to boost the productivity and effectiveness of the EdTech platforms. The tech-savvy end users are set to lead the sales of AI and ML-powered online learning software systems in the years ahead.
|
Company |
Integration of AI & Machine Learning |
Outcome |
|
BYJU’S |
Used AI-driven simulations for rapid course development |
Decreased product development time by 25.2% |
|
Coursera |
Implemented ML for adaptive learning and personalized course recommendations |
Increased course completion rates by 32.3% |
|
2U Inc. |
Deployed AI for backend operational optimization, including automated content tagging |
Cut operational costs by 18.3% |
Challenges
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Unstable pricing models: The fluctuating tariffs and currency exchange are hindering the sales of advanced education technologies. The shifts in the taxation and subscription licensing laws lead to instabilities in the pricing of the online learning solutions. The most affected products are SaaS-based platforms, due to consistent regulatory hurdles and a single pricing model internationally. This instability also affects operational efficiency and limits the adoption rates of new education technologies.
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Poor digital infrastructure: The infrastructure gaps are hampering the adoption of online learning platforms. The budget constraint education technology markets are lacking in advanced education infrastructure and internet connectivity. According to an analysis by the International Telecommunication Union (ITU), only 27.5% of schools in Sub-Saharan Africa have stable internet access. Due to which many education technology companies are deterring from investing in these regions.
Education Technology Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
14.2% |
|
Base Year Market Size (2024) |
USD 164.59 billion |
|
Forecast Year Market Size (2037) |
USD 646.8 billion |
|
Regional Scope |
|
Education Technology Segmentation
Deployment Model (Cloud-based, On-premise)
The cloud-based segment is projected to account for 60.5% of the global education technology market share by 2037. The adoption of cloud-first strategies in the education systems is directly boosting the segmental growth. The efficiency, scalability, and cost-effectiveness are propelling the sales of cloud-based learning platforms. The ease of asynchronous access and data-driven content customization is also uplifting the adoption of cloud-based education technologies. The National Center for Education Statistics (NCES) states that more than 64.5% of U.S. public schools adopted cloud-based platforms in 2023. These moves are reducing the infrastructure costs and enhancing the remote accessibility of data.
End user (K-12 Schools, Higher Education Institutions, Corporate & Government Training)
The K-12 school segment is anticipated to hold 42.3% of the global education technology market share throughout the forecast period. The digital transformation programs are boosting the K-12 learning platforms. North America, Asia-Pacific, and Europe are expected to lead the sales of K-12 digital learning solutions in the coming years. The OECD’s 2024 Education Policy Outlook states that in 2023, more than USD 12.3 billion was invested in the K-12 digital curriculum and device procurement globally. The rising investments in online learning platforms are estimated to propel the overall segmental growth in the years ahead.
Our in-depth analysis of the global education technology market includes the following segments:
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Deployment Model |
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Learning Type |
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End user |
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Customize this ReportEducation Technology Industry - Regional Scope
North America Market Forecast
The North America education technology market is expected to capture 34.5% of the global revenue share through 2037. The next-gen digital infrastructure and robust internet connectivity networks are fueling the adoption of EdTech technologies in the region. The increasing investments in the 5G infrastructure projects and booming innovations in digital technologies are foreseen to increase the sales of next-gen learning solutions. The shift towards public-private investments is leading to the modernization of the digital education system in both the U.S. and Canada.
The robust access to high-speed internet networks is increasing the use of online learning platforms in the U.S. Through the Emergency Broadband Benefit program, more than 2.1 million households have successfully and smoothly accessed the internet in the country. Furthermore, high budgets for the expansion of digital education infrastructure are set to attract several EdTech investors in the coming years. The National Telecommunications and Information Administration (NTIA) underscores that nearly 4.7% of the federal budget is allocated for initiatives, such as EdTech innovation and digital learning programs.
Similar to the U.S., in Canada, the supportive government policies and funding initiatives are expected to boost the sales of digital education technologies during the foreseeable period. In 2024, the Innovation, Science and Economic Development (ISED) allocated USD 2.0 billion for the advancement of EdTech and broadband infrastructure. The expansion of the 5G network in the country is set to increase the adoption of digital learning platforms in the country.
APAC Market Statistics
The Asia Pacific education technology is foreseen to rise at a CAGR of 12.9% between 2025 and 2037. The increasing investments in ICT and the digital education infrastructure are expected to boost the sales of innovative EdTech solutions in the years ahead. The strong presence of key players in Japan, China, India, and South Korea is set to fuel the sales of innovative digital learning solutions. The supportive government policies and funding are also anticipated to boost the revenues of education technology companies.
China is expected to lead the sales of EdTech solutions during the projected period, owing to high public investments in modernization of education systems. The Ministry of Industry and Information Technology (MIIT) states that between 2018 and 2023 then government EdTech spending increased at a CAGR of 22.5%. The cloud-first strategies are also increasing the use of scalable digital education software solutions in the public schools.
The growth in the upgradation of education infrastructure and public-private investments in robust connectivity networks is poised to drive the growth of the India EdTech market through 2037. According to the analysis by the Ministry of Electronics and Information Technology (MeitY), from 2015 to 2023, the EdTech technology spending increased by 35.5% YoY. The Digital Bharat and Make in India initiatives are attracting new companies to enter in EdTech business. The AI and ML trend is also poised to fuel innovations in India-manufactured EdTech systems.
Companies Dominating the EdTech Market
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The EdTech market is characterized by the presence of key players and the increasing emergence of new companies. The industry giants are investing heavily in research and development activities to introduce next-gen education technologies. They are also forming strategic collaborations and partnerships with other players to increase their education technology market each and revenue streams. Startups are focused on the introduction of innovative digital learning platforms to stand out from the crowd. The personalization trends are set to double the revenues of key EdTech manufacturers in the coming years. The key players are also employing regional expansion strategies to earn lucrative gains from untapped opportunities.
|
Company Name |
Country of Origin |
Revenue Share 2024 |
|
Pearson PLC |
UK (Europe) |
11.7% |
|
Blackboard Inc. |
USA |
10.3% |
|
Instructure, Inc. |
USA |
7.6% |
|
Byju's |
India |
7.3% |
|
Chegg, Inc. |
USA |
6.9% |
|
Open Universities Australia |
Australia |
XX% |
|
Kahoot! AS |
Norway (Europe) |
XX% |
|
Samsung SDS |
South Korea |
XX% |
|
2U, Inc. |
USA |
XX% |
|
Wiley & Sons |
USA |
XX% |
|
Top Hat |
Canada/USA |
XX% |
|
Simplilearn |
India |
XX% |
|
Mindvalley |
Malaysia |
XX% |
|
Coursera |
USA |
XX% |
|
Edmentum |
USA |
XX% |
Below are the areas covered for each company in education technology market:
In the News
- In March 2024, Coursera introduced an AI-driven personalized course recommendation system integrated with adaptive assessments. This launch resulted in a 20.4% increase in course completion rates and a 12.3% revenue growth in Q1’24.
- In January 2024, Byju’s announced the launch of a virtual reality (VR)-based learning platform targeting K-12 students. This innovation led to a 15.5% rise in subscription revenue in Q1’24.
Author Credits: Abhishek Verma
- Report ID: 3403
- Published Date: May 20, 2025
- Report Format: PDF, PPT
