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Baby Specialty Milk Formula Market Size and Forecast, by Age Group {New Born (0-3 months), Infant (3-12 months), Toddler (1-3 years)}, Distribution Channel (Supermarket, Pharmacy, Online, Specialty Outlets) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 327
  • Published Date: Nov 19, 2025
  • Report Format: PDF, PPT

Baby Specialty Milk Formula Market Outlook:

Baby Specialty Milk Formula Market size was valued at USD 47.54 billion in 2025 and is likely to cross USD 76.7 billion by 2035, expanding at more than 4.9% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of baby specialty milk formula is assessed at USD 49.64 billion.

Baby Specialty Milk Formula Market Size
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The growth of the market can be attributed primarily to the increasing birth rates worldwide. It was observed that in 2021, approximately 3,650,200 babies were born in the United States, an increase of 1% compared to 2020.

The term specialty milk formula refers to a type of infant milk formula designed to feed babies with health issues. The purpose of infant formula is to feed babies when their mothers are not available to breastfeed. Users are becoming increasingly interested in these infant milk formulas owing to their nutritional benefits and ease of accessibility. Compared to whole milk, baby milk formula has several advantages. Baby specialty milk formula contains high levels of whey protein, iron, Vitamin E, and C, as well as essential minerals and fatty acids. Providing these nutrients to an infant is crucial to their overall development. Moreover, growing health concerns among parents about their children, increased awareness of specialty milk formulas, and decreasing breastfeeding rates are anticipated to fuel baby specialty milk formula market growth in coming years. For instance, approximately 78 million babies are not breastfed within their first hour of life, which increases their risk of death and disease, as well as their likelihood of continuing breastfeeding.

Key Baby Specialty Milk Formula Market Insights Summary:

  • Regional Highlights:

    • By 2035, North America is projected to command the largest share of the baby specialty milk formula market, underpinned by the increasing number of working mothers and rising return-to-work rates after childbirth.

     

  • Segment Insights:

    • By 2035, the Newborn (0–3 months) segment in the Baby Specialty Milk Formula Market is anticipated to hold the largest share, supported by a rising global birth rate and heightened awareness of newborn health and care.

  • Key Growth Trends:

    • Growing Prevalence Of Gestational Diabetes Worldwide
    • High Level Of Expenditures On Infant Health Care

  • Major Challenges:

    • Government Initiative To Spread Awareness About Breastfeeding 
    • Declining Fertility Rate In Undeveloped Countries 

  • Key Players: Danone S.A., Perrigo Nutritionals, Nestle SA, Piermen B.V., Bebelan Lacta Ltd., Mead Johnson & Company, LLC., Savencia Fromage & Dairy, Abbott Laboratories, Else Nutrition, Arla Foods Ingredients Group P/S.

Global Baby Specialty Milk Formula Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 47.54 billion
    • 2026 Market Size: USD 49.64 billion
    • Projected Market Size: USD 76.7 billion by 2035
    • Growth Forecasts: 4.9%

  • Key Regional Dynamics:

    • Largest Region: North America (Majority Share by 2035)
    • Fastest Growing Region: Asia Pacific
    • Dominating Countries: United States, China, India, Japan, Germany
    • Emerging Countries: Indonesia, Vietnam, Brazil, Mexico, South Africa

    • Last updated on : 19 November, 2025

Growth Drivers

  • Growing Prevalence Of Gestational Diabetes Worldwide-According to the Centers for Disease Control and Prevention, gestational diabetes affects 2% to 10% of pregnancies in the United States every year. 
  • A baby born to a woman who has gestational diabetes may have a greater likelihood of becoming obese or diabetic in the future. A growing number of women suffering from such diseases are adopting specialty milk formulas for their newborns and infants. Thus the rising cases of gestational diabetes are estimated to drive global baby specialty milk formula market growth over the forecast period.
  • High Level Of Expenditures On Infant Health Care - According to estimates, within the first year of life of the sample of infants, nearly USD 300,200 was spent on healthcare services
  • Huge Number Of Children Suffering From Diseases- For instance, pneumonia, malaria and diarrhea accounted for nearly 28% of global deaths among children under the age of five in the year 2019.
  • Rise in Personal Disposable Income- During July 2022, the Bureau of Economic Analysis reported an increase in personal disposable income of USD 37.6 billion (0.2%), while personal income increased by USD 47.0 billion
  • Increasing World Population - It was observed that the world's population is estimated to grow by 2 billion people over the next 30 years, to 9.6 billion in 2050 and potentially 10 billion by 2100.

Challenges

  • Government Initiative To Spread Awareness About Breastfeeding 
  • Declining Fertility Rate In Undeveloped Countries 
  • High Cost Of Production 

Baby Specialty Milk Formula Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Year

2026-2035

CAGR

4.9%

Base Year Market Size (2025)

USD 47.54 billion

Forecast Year Market Size (2035)

USD 76.7 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Baby Specialty Milk Formula Market Segmentation:

Age Group Segment Analysis

The global baby specialty milk formula market is segmented and analyzed for demand and supply by age group into a newborn (0-3 months), infant (3-12 months), and toddler (1-3 years). Among these segments, the newborn (0-3 months) segment is anticipated to capture the largest market size in the global baby specialty milk formula market owing to an increasing number of newborn babies. According to estimates, there are about 380,000 births per day around the world, or approximately 138 million births per year. Moreover, a breastfeeding difficulty among women with some form of the disease, coupled with increasing awareness of newborn health and care is projected to drive segment growth over the forecast period.

Our in-depth analysis of the global baby specialty milk formula market includes the following segments:

         By Age Group
  • New Born (0-3 months)
  • Infant (3-12 months)
  • Toddler (1-3 years)

         By Distribution Channel
  • Supermarket
  • Pharmacy
  • Online
  • Specialty Outlets
  • Others
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Baby Specialty Milk Formula Market - Regional Analysis

North America Market Insigts

Regionally, the global baby specialty milk formula market is studied into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Amongst these markets,North America industry is poised to dominate majority revenue share by 2035, backed by the increasing number of working mothers coupled with the rising number of women returning to work after giving birth. It was observed that 1 in 4 mothers return to work in the United States within 10-15 days following childbirth. Moreover, concerns about infant healthcare, increasing income levels, and high women employment rate are factors anticipated to drive baby specialty milk formula market growth in the region during the forecast period.

Baby Specialty Milk Formula Market Share
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Baby Specialty Milk Formula Market Players:

    • Danone S.A.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Perrigo Nutritionals
    • Nestle SA
    • Piermen B.V.
    • Bebelan Lacta Ltd.
    • Mead Johnson & Company, LLC.
    • Savencia Fromage & Dairy
    • Abbott Laboratories
    • Else Nutrition 
    • Arla Foods Ingredients Group P/S

Recent Developments

  • As a result of parent demand for vegetarian, flexitarian and plant-based diet-compliant baby formulas, Danone S A launched the brand new Dairy & Plants Blend. 
  • In order to develop innovative products and technologies for South East Asia, Nestlé SA expanded its R&D facilities in Singapore 
  • Report ID: 327
  • Published Date: Nov 19, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of baby specialty milk formula is assessed at USD 49.64 billion.

The global baby specialty milk formula market size was around USD 47.54 billion in 2025 and is likely to expand at a CAGR of more than 4.9%, surpassing USD 76.7 billion revenue by 2035.

By 2035, North America is projected to command the largest share of the baby specialty milk formula market, underpinned by the increasing number of working mothers and rising return-to-work rates after childbirth.

Key players in the market include Danone S.A., Perrigo Nutritionals, Nestle SA, Piermen B.V., Bebelan Lacta Ltd., Mead Johnson & Company, LLC., Savencia Fromage & Dairy, Abbott Laboratories, Else Nutrition, Arla Foods Ingredients Group P/S.

Baby Specialty Milk Formula Market Report Scope

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