The Dead Sea is a rich source of naturally occurring minerals that contain various useful properties. Some of the minerals present in large quantities in the Dead Sea include potassium, magnesium, sodium, silicon, calcium, strontium and iron. The Dead Sea mud containing these minerals can be used for the treatment of a number of disorders such as psoriasis, eczema and acne. This mud is used in the cosmetic industry to create cosmetic products as well. The market for Dead Sea mud cosmetics is projected to grow by a CAGR of 11.25% over the forecast period, i.e., 2020-2027. Further, the market is estimated to attain a value of USD 5,841.41 million by the end of 2027 from USD 2,318.40 million in 2018. Global Dead Sea mud cosmetics market is anticipated to grow on the back of increasing preference of consumers towards cosmetics that are naturally derived. The therapeutic benefits of these cosmetics is further predicted to drive the market growth.
Growth Highlights based on Region during 2018-2027
The global Dead Sea mud cosmetics market is segmented by regions into North America, Latin America, Europe, Asia-Pacific and Middle East and Africa. The market in North America held a 32.57% share in the Dead Sea mud cosmetics market. The market in the U.S. is predicted to grow at a CAGR of 11.07% during the forecast period. This can be attributed to the high disposable income and rising demand for organic cosmetics, herbal cosmetics and other beauty products in the region, mainly in the United States. Moreover, the increasing usage of these products by the male population is estimated to further raise the market growth over the forecast period. The European market is anticipated to observe significant growth and attain a market value of USD 1602.30 million by the end of 2027.CLICK TO DOWNLOAD SAMPLE REPORT
The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa).
Market Segmentation Synopsis
On the basis of product, the Dead Sea mud cosmetics market is segmented into facial care, hair care, body care and others, out of which, the facial care segment is anticipated to hold the leading share in the market by 2027 while the hair care segment is estimated to grow at the highest rate over the forecast period. The growth of facial care segment can be attributed to the rapidly increasing demand for green cosmetics that are sustainable. Skin care products such as face wash and cleansers reduce the effects of ageing and clean the face of any pollutants. Facial care products protect the face from the harmful UV rays of the sun and keep the skin hydrated. Based on these factors, the market is estimated to grow significantly in coming years.
Cosmetics produced from the Dead Sea mud are used by both men as well as women, on the basis of which the market is segmented. The segment for women is anticipated to hold the largest share on account of growing demand for cosmetics by women than men. However, the market for men is predicted to grow at a higher rate over the forecast period on the back of increasing focus on men’s skin health as well as grooming, which increases the scope of development of innovative beauty products for men.
By Price Range
On the basis of price range, the market is segmented into premium range, medium range and lower range, out of which, the premium range products segment is anticipated to hold the largest share in the Dead Sea mud cosmetics market. The focus of cosmetic companies in providing high quality and luxurious products is a major factor responsible for the large market share of premium range Dead Sea mud cosmetics. The lower range segment is estimated to observe substantially high growth over the forecast period as a result of increasing demand for cheaper and affordable products in developing countries such as Argentina, Korea, Malaysia and others.
By Distribution Channel
Based on distribution channel, the Dead Sea mud cosmetics market is segmented into online and offline channels. The offline segment held the largest share in 2018 and is expected to continue to do so by the end of 2027. A large majority of population prefers to buy cosmetics offline at stores and supermarkets in order to understand the quality of the product and compare it with others. On the other hand, the online distribution channel segment is anticipated to grow at the highest rate during the forecast period with a CAGR of 11.77% on the back of easy accessibility of cosmetics online and the availability of a wide range of these products online.
Market Drivers and Challenges
The global Dead Sea mud cosmetics market is predicted to grow on account of rising health concerns which lead to a higher demand for organic and naturally occurring cosmetics that do not cause any harmful effects on the skin as compared to chemical-containing cosmetics. Dead Sea based beauty products are healthy and beneficial for the skin as they contain several important minerals which help in curing skin related problems. Moreover, the property of Dead Sea mud to rejuvenate the skin and eliminate toxins while exfoliating the skin is highly demanded by people in order to improve the skin quality and reducing wrinkles. Furthermore, the increasing disposable income in both developed and developing countries along with growing urban population increases the spending capacity of consumers on beauty and personal care products. Based on these factors, the market for Dead Sea mud cosmetics is anticipated to significantly grow during the forecast period.
The major restraining factor for the global Dead Sea mud cosmetics market is the high cost of these products. The price of the cosmetics might vary depending on their quality. The premium quality products are highly expensive which restricts a large majority of the population from using them on a regular basis. Further, the manufacturing process of Dead Sea mud cosmetics involves strict government regulations as a result of which the products as well as the manufacturing equipment have to be tested properly. Additionally, the Dead Sea water level has been depleting in the last few years on account of industrial activities and upstream water diversion. These are predicted to slow down the growth of Dead Sea mud cosmetics industry in near future.
Some of the affluent industry leaders in the global Dead Sea mud cosmetics market are Aroma Dead Sea Spa and Cosmetics ltd, Ahava, KAWAR, Seacret Direct, LLC, Aqua Therapy, Premier Dead Sea, Daor Cosmetics Ltd., AVANI Supreme Inc., H&B Health & Beauty, Aqua Mineral, A. Meshi Cosmetic Industries Ltd. and Ein Gedi Cosmetics Ltd. Moreover, other key and niche players are working towards bringing improved and nutrient and minerals enriched Dead Sea mud cosmetics in the market along with investing in the development of high quality beauty and personal care products in order to gain competitive edge in the global Dead Sea mud cosmetics market.
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