Automatic Content Recognition (ACR) Market Segmentation By Services (Professional, Managed and Value-Added Services); By Solution (Audio, Video & Image Recognition, Voice & Speech Recognition, Real-Time Content Analytics, Security & Copyright Management, and Others); By Technology (Acoustic & Digital Video Fingerprinting, Digital Audio, Video & Image Watermarking, Optical Character Recognition, and Speech Recognition); and By Vertical – Global Demand Analysis & Opportunity Outlook 2027

Buy Now Report ID: 2157 | Published Date: Feb 15, 2023


Privacy and Security Constraints

ACR acquires consumer data by recognizing activity from various devices which are inter-connected in a network. Increasing occurrences of data theft and concerns for data privacy along with rising cybercrimes, all of these factors are anticipated to act as a barrier to the growth of the global ACr market.

Fingerprint Database creation
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Market Size and Forecast

The global ACR market is thriving on the back of increasing integration of ACR technology in smart phones and smart TVs, along with the increasing deployment of ACR technologies by media companies for applications, such as, broadcast monitoring, audience measurement and others. Additionally, to address the struggling brands and advertisers, so as to align their broadcast and digital media strategies with a cohesive, consistent message across a fragmented media landscape, there is a rising demand for real-time moment marketing and thereby deliver the right content to the user along with personalization and relevance in the content, benefitting consumers, broadcasters as well as advertisers. All of these factors are anticipated to contribute significantly towards the growth of the global ACR market.

The market is anticipated to record a CAGR of around 30.12% throughout the forecast period, i.e. 2019-2027. The global ACR market is segmented by vertical into media & entertainment, consumer electronics, e-commerce, education, automotive, IT & telecommunication, healthcare, defense & public safety, avionics and others, out of which, media & entertainment sub-segment is anticipated to hold the largest market share on the back of rise in the streaming of DVRs, Video on Demand and over-the-top media channels across all screens. With the rise in the streaming of these media channels, it has made the viewer’s life significantly better and has allowed them to deliver what, when and where they watch. The resulting action has also affected the advertisers and content owners by making things more difficult for them. Owing to all these factors there is a rising need for identifying all types of media content by the ACR technology which is anticipated to drive the growth of the segment in the global ACR market during the forecast period.CLICK TO DOWNLOAD SAMPLE REPORT 

Automatic Content Recognition Market Graph

Growth Drivers

Growing Need Amongst Companies To Understand Consumer Behavior

Rise in the pressure to quantify the ROI of significant broadcast media investments in relation to digital media has led to the growing need amongst companies to understand the consumer behavior and thereby provide personalize contents and advertising experiences. Automatic content recognition offers a standard process for coordinating broadcast and digital messaging in real-time. Such a factor increases the success of brand engagement, purchase-lift and online conversions. With the help of ACR, broadcasters can have an accurate and efficient method for measuring the impact of their media campaigns and thereby optimize their marketing strategies to increase viewership. Such a factor is anticipated to contribute significantly towards the growth of the global automatic content recognition market.

Rise in the Integration of ACR in Smart TVs and Second Screen Devices

There is a significant increase in the number of users of smartphones along with the growth in the consumer electronics segment. According to the statistics by Pew Research Center, smartphone ownership in the U.S. grew from 35% in May 2011 to 81% in February 2019, with an increase in 46 percentage points during the period.

Share Of Adult Smartphone

Electronics manufacturing companies are increasingly embedding automatic content recognition technology in smart devices such as TVs and mobile handsets so as to engage with television viewers on their second screens and thereby measure a specific show’s audience viewership in real time. Moreover, increasing consumer demand for more customized content on the back of increasing time spent on leisure activities have also provided a platform for brands to provide customized advertising content based on the users viewing preference. According to a publication of the Bureau of Labor Statistics of the United States Department of Labor, watching TV was the leisure activity that occupied the most time of around 2.8 hours per day, which accounted for just over half of all leisure time on average during the year 2018. All of these factors are anticipated to contribute significantly towards the growth of the global ACR market.

Leisure Time Spent

Market Segmentation


Our in-depth analysis of the global ACR market includes the following segments:

By Services

  • Professional
  • Managed
  • Value-Added Services

By Solution

  • Audio, Video & Image Recognition
  • Voice & Speech Recognition
  • Real-Time Content Analytics
  • Security & Copyright Management
  • Others

By Technology

  • Acoustic & Digital Video Fingerprinting
  • Digital Audio, Video & Image Watermarking
  • Optical Character Recognition
  • Speech Recognition

By Vertical

  • Media & Entertainment
  • Consumer Electronics
  • E-Commerce
  • Education
  • Automotive
  • IT & Telecommunication
  • Healthcare
  • Defense & Public Safety
  • Avionics
  • Others

By Region

On the basis of regional analysis, the global ACR market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

Asia Pacific is expected to hold the largest market share on the back of growing technological advancements in the regions across nations, such as, Australia, China, Japan, India and others. Rapid adoption of technology enabled smart devices in the region is also anticipated to promote towards the growth of the market in the region. Additionally, several other factors, such as, increasing population, rising mobile users, mounting popularity of BYOD technology and prosperous IT & telecommunication, all of these factors are anticipated to contribute significantly towards the growth of the global ACR market in the region. According to the statistics by the International Trade Administration of the Department of Commerce, United Stated of America, India is known to have the world’s third largest TV market with 161 million TV households after China and the USA. Additionally, it also anticipated that the greatest growth in the filmed entertainment industry will come from OTT movie-streaming services.

Overview of the Broadcasting

The global ACR market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis.

Automatic Content Recognition Market Graph
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Top Featured Companies Dominating the Market

    • Apple Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Audible Magic Corporation
    • Kantar Media
    • Digimarc Corporation
    • Signalogic Inc.
    • Vobile Group Limited
    • VoiceInteraction SA
    • ACRCloud Limited      
    • Nuance Communications Inc.
    • Beatgrid Media B.V.


In The News

  • Nuance Communications, Inc. (NASDAQ: NUAN) have announced that it has been ranked “#1 Overall by Black Book Research” for the seventh consecutive year. The ranking was made for end-to-end coding, clinical documentation improvement, transcription, and speech technology.

  •  ACRCloud Limited have announced the partnership with Anghami, which is a leading music company in the MENA region, to bring the music recognition feature “Radar”.


Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Abhishek Verma, Hetal Singh

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