A Manufacturing unit, one of the fastest growing industry, which stood on the top most place in field of smart factory which aimed in making industries digitized

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The Story

A manufacturing client of ours understood the changing environment and requirement of fast manufacturing. Hence, they stated our plan to make industries completely digitalized. They launched various different products and offered them to vide range of industries in the larger part of ASEAN region. Amongst these industries, Company witnessed huge adoption from automobile industries. Further, they connected with different enterprises and made them realize the growing importance of intelligence devices. Workers' tasks are made simpler, and they work more effectively when they only have to comprehend and support one common control platform and design environment. Hence, in order to reduce complexity from integration and training, along with operations and maintenance. Company introduced their technology in the market.

The manufacturing unit contacted Research Nester, one of the top service providers and a market leader in strategic market research and consulting, to take a step towards introducing smart factory. Over the course of 10 periods, the company launched various different products in order to promote smart factories and was introduced to industries. Company were able to reach a large number of customers and experienced tremendous growth.

Our Recommendations:

Introducing smart factory was a huge investment for this manufacturing unit since not large number of companies being unaware about adopting modern technology. Research Nester worked with Company to focus on the brand research for smart factory from knowing about the key players in the market around the globe and analyzing the consumer experiences. They analyzed the market environment by studying 10 different market key players. Further, they also analyzed the customer’s preference and their changing perspective.

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Future Growth Prospectus:

In its research, the Research Nester team anticipated the expansion of smart factory for the years 2021-2031, which served as a road plan for Company. The projection created lofty ambitions, one of which was to discover a means, to digitalized industries in all ASEAN countries. As customers responded well to these new tactics, the company was able to increase their utilization.

Challenges to be faced:

It can be difficult in and of itself to take the initiative to introduce something fresh to the market. Company learned about the difficulties it would have when entering the ASEAN and India smart factory market by interacting with Research Nester. When the obstacles are anticipated, overcoming them becomes very simple.

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The growth factors:

The analysis released by Research Nester concentrated on the growth drivers for the anticipated time, such as surge in demand for technologies including IoT and artificial intelligence, growing disposable income, and surge in investment in manufacturing sector. By advancing the technology, company was able to win large number of potential customers.

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Results:

  • Successfully introduces smart factory solution to large number of organization and reached at the top most place in ASEAN market and educated large number of industries.
  • Develop 10 years plan to adopt various strategies in the field of smart factory.

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swara-keni
Swara Keni

Head- Global Business Development

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