In the beginning of civilizations, packaging first started when people became nomadic because they required various ways to store, protect and transport food. Humans used to utilize fashioned leaves and animal skins to package their essentials. As humans started to dwell in bigger communities, the packaging evolved along with new ways of life. People then started learning to weave baskets by using plant fiber, fabricating clay pots, and making animal skins. In the later years, Napoleon Bonaparte rendered a humongous amount of money for an efficacious method to store food for the troops. A British scientist innovated a method of developing and sealing cans full of food. Furthermore, the paper box was developed in the year 1817. Although, when in the year 1890, prefabricated cartons were developed, the technology took off. With time, people started taking packaging too seriously and began choosing their products based on the packaging too.
A survey conducted by Research Nester found that approximately 72.3% of American consumers say that designs of product packaging plays an imperative role to decide their buying decision. Nowadays, a product’s packaging plays a vital role in pleasing customers. Some other findings of the survey are as follows:
Further, in this blog, we will read about creating value-added packaging. The superior product packaging is an essential aspect to fulfill consumers’ attention.
A data finding by Research Nester found out that,
For instance, the preference for color plays an important role in finding out the customers’ interests. For example
1- White signifies purity, cleanliness, efficiency, or simplicity.
2- Black packaging signifies authority
3- Blue packaging signifies honesty and dependability
4- Red packaging shows action, liveliness, strength, and enthusiasm
Research Nester found out that 93.1% of the buyers focus on visual appearance. Hence, packaging is an essential element for consumer perception. Nowadays, customers are making unboxing experiences which makes the product more appealing for the customers. These preferences can result in the promotion of various brands and getting widespread awareness of your product. Several consumers are now preferring aesthetic packaging, efficiency of packaging material, and ease of opening. Packaging holds the capacity to make or break the experience of the customers. If the packaging is creative and consistent, it adds value in the eyes of the customers.
The importance of packaging starts with giving the right information about the products to the people. Packaging is an incredible platform for sharing the story of the brand and imperative information about the product. It has been found in a survey that approximately, 74.1% of the consumers’ report honesty amalgamated with transparency in the product labeling, inclines them for purchasing more. It builds a good reputation for the product in the eyes of consumers. There has been rising consumer interest in sustainability and biodegradability, so the information about the disposal of the product, process of recycling, etc. adds tremendous value to the packaging. Various products such as food, alcohol, and pharmaceuticals are required to get specific information on their packaging. With the trends of sustainability, the consumer is able to connect more with the brands thinking more about this. One of the impeccable reuse situations occurs when supremely well-designed bottles and boxes are repurposed, sometimes as decorations or for aesthetic purposes.
Packaging is able to add value to the products and reinforce the message of your brand strongly. These specific packaging eradicates the risk of being too generic According to research, approximately 30.1% of the respondents said that they believe that packaging conveys the brand personality. Some of the factors which convey the type of ideology your brand carries are:
After getting aware of the imperative factors related to packaging let us now understand the features of good and pleasing packaging-
Before commencing the process of design, it is important to understand the requirements of the retailers. The design teams need to understand the following points:
The good packaging is always convenient to use to take from place to place. The shape and size of the package must also be extremely convenient for the retailers. Some of the factors need to which influence the customers are-
The study conducted by Research Nester found that, approximately 86.1% of the consumers showed an inclination for sustainable packaging. The survey also found that approximately 15,100 consumers across North America, Europe, and South America are willing to do sustainable packaging of the products.
The global packaging and protective packaging market was valued at USD 1 trillion in the year 2021. It is estimated that by the year 2021, the market is projected to reach USD 1.8 trillion by the year 2035.
It can be witnessed that packaging surely does encourage the customer retention. Various example of companies harnessing the benefits of good packaging is Le Petit Trou, ANTHEM, Psi Bufet, Monokel, etc. Investing in research and development for making an efficacious packaging for your brand is indeed a sound decision to make.