Oral Hygiene – Trends,
Scope, and Opportunities in 2023 and Beyond

A look out on how cosmetic dentistry procedures and dental tourism
are changing the face of oral hygiene.

What is Oral Hygiene?

What are its Current and Future Scope?

Oral hygiene starts soon after birth and lasts throughout your life. It is the technique of maintaining a healthy, clean mouth, and keep bacteria under control by using techniques like daily brushing and flossing. In our daily life, our teeth play a very crucial role. They improve our self-confidence and have an impact on our social lives as well. Giving our dental health the best treatment possible has life-changing benefits. Recently, there also has been a rising trend for different types of oral care products, the market of which is anticipated to grow with a CAGR of around 6% between 2023 and 2035. More mouth-related medical issues have arisen than ever before, which is anticipated to increase the demand for these oral care products. On the other hand, with growing public knowledge for dental operations, and increasing dental tourism as well as advancements in dental technology, the need for advanced dental equipment is on the rise, providing greater scope for dentists to help individuals maintain their routine dental hygiene. As per our analysis, over 3 billion people globally were known to be affected by oral diseases in the year 2019.

Importance of Dental Hygiene:

  • Prevents the Risk of Diseases: By maintaining good oral hygiene, you can stop diseases and tooth decay from spreading to other mouth structures. The condition of teeth and gums has a significant influence on the overall general health, medical care expenses, and the quality of life. Bacteria can spread to numerous other parts of the body if they are able to get into the bloodstream. A mouth lesion or another dental problem, such as a gum infection, is typically how chronic diseases like diabetes initially manifest. Controlling bacterial populations through regular dental hygiene procedures helps to prevent oral health issues. Poor dental hygiene has also been linked to various health problems, including as cancer, sepsis, low birth weight, and pregnancy troubles.
  • Strengthens the Teeth: Poor oral hygiene is one of the many factors that lead to tooth loss. One of the frequent dental problems in both children and adults is tooth loss caused by plaque accumulation.
  • Protects from Risk of Dementia and Cancer: In particular for women, maintaining good dental health enhances chance of reducing the risk of dementia and many cancers. As a result, practicing good dental hygiene may lower the vulnerability to health problems.
  • Improved Appearance and Quality of Life: Our teeth give our faces their form and aid in speech and speech clarity. They aid in chewing and digestion of food. Our physical attractiveness, outlook on life, and the health of both our mouth and the rest of our body can all be considerably enhanced by a healthy grin.

What Diseases are

Related to Dental Health?


This disease is known to inflame the air sacs in either one or both of the lungs. The viruses and other microorganisms that cause pneumonia and other similar respiratory diseases can be brought on through the mouth. These disease-causing microorganisms may include a variety of species, including bacteria, viruses, & fungus.

Cardiovascular Disease:

Conditions affecting the heart or blood vessels are collectively referred to as cardiovascular disease (CVD). Atherosclerosis, a build-up of fatty deposits in the arteries that increases the risk of blood clots, and stroke are frequently connected with it. Inflammation and infections brought on by oral bacteria may play a role in these conditions.

How Certain Disorders may be

Affected by Dental Health?

  • Diabetes: By lowering the ability of the body to fight the disease-causing infectious microorganisms, diabetes increases the risks of gum disease. Those people who are known to have diabetes often witness gum disease more frequently and severely as a result of this issue.
  • Osteoporosis: A few osteoporosis drugs may be harmful to the jawbones. This bone-weakening disorder is linked to both periodontal bone loss and tooth loss.
  • HIV/AIDS: In people with HIV/AIDS, oral issues such uncomfortable mucosal sores are frequent.

How to Maintain a

Good Dental Hygiene?

  • Dental health can be taken care of by brushing twice a day with fluoride-containing toothpaste, and by flossing on a regular basis.
  • Regular dental checkups are also important to maintain a good oral health as it reduces the chances of any severe dental disease.
  • It is equally important to take of your diet and reduce sugar and alcohol consumption.

What are the Warning

Indicator of a Major Dental Issue?

A feeling of discomfort in the mouth, pain in teeth, bleeding gums, swelling gums, tenderness, blisters and ulcers that do not heal, or observable changes in the soft tissue's color or texture. All of these symptoms could be warning signs of a serious or potentially serious condition, like oral cancer or persistent gum disease.

Some of the Recent Trends

Associated with Oral Hygiene:

  • Toothpaste pills, a plastic-free, zero-waste alternative to the traditional toothpaste tube, have been created to reduce waste.
  • Compared to manual toothbrushes, electric toothbrushes much better clean teeth and gums which also controls plaque and gingivitis.
  • On October 20, 2022, 3M introduced a new custom matrix technology known as Filtek Matrix that lowers the cost of restoration procedures for patients as they look for less intrusive methods to whiten their teeth at a cost they can afford.
  • Recently, a U.S. based dental company named Dentsply Sirona, announced that it has launched its new digital dentistry solutions at Las Vegas. The launch took place at DS World 2022 and the newly launched products were known to facilitate long-term practice growth. This growth would include enhancing the productivity, offering novel procedures and treatment workflows, as well as augmenting patient results.


Why Dental Hygiene is Booming in Europe?

In the European region, the incidence of oral problems is growing rapidly backed by the surge in geriatric population. Furthermore, among this ageing population, there is a rising need for teeth-whitening goods since people of this age often witness thinning of their teeth enamel and also darkened teeth. This population group is known to have higher dental care needs and are more susceptible to gum diseases. It has been noticed that periodontitis or gum inflammation, is estimated to affect more than half of the population in Europe. In addition to this, it has also been recorded that the frequency of the condition rises to 70–80% among people between the ages of 60–65.


What is Cosmetic Dental Operation?

Cosmetic dental operation concentrates primarily on enhancing the size, color, form, alignment, and location of the gums and teeth. As per estimates aesthetic/cosmetic services have increased over 10% in the past few years. These operations are done by using dental irrigation devices which majorly flushes out the periodontal pockets and thus eliminates harmful bacteria. Some of the highly used cosmetic dental procedures are:

  • Dental Veneers: Custom-made covers that fit over your natural teeth are called dental veneers. They can fix a variety of cosmetic issues, such as obvious gaps between teeth, cracked or damaged enamel, and crooked teeth, and they have an incredibly lifelike appearance.
  • Bonding: It is also referred as cosmetic bonding in which decayed, damaged, or discolored teeth are repaired using material that resembles tooth enamel color. This method successfully hides the tooth's deterioration and substitutes a healthy-looking tooth for it.
  • Teeth Whitening: One of the most common cosmetic dental procedures is teeth whitening it is performed to restore each tooth's natural appearance, the dental hygienist will start by removing plaque, tartar, and other debris from its surface.
  • Dental Implants: Lost or damaged teeth can be replaced using dental implants. At the location of the missing tooth, the dentist places a tiny titanium screw into the jaw that acts as support for a crown. The surrounding natural teeth can hardly tell these implants apart from them.

What Cosmetic Dentistry has to Offer?



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Swara Keni

Head- Global Business Development

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