Personal Training Software Market Outlook:
Personal Training Software Market size was valued at USD 1.60 billion in 2024 and is projected to reach USD 2.59 billion by the end of 2037, rising at a CAGR of 4.2% during the forecast period, 2025 to 2037. In 2025, the industry size of personal training software is estimated at USD 1.70 billion.
The global personal training software market is rapidly growing, driven by the rising health consciousness of individuals and the shifting trend towards digital fitness solutions. The supply chain for the market is principally software development and services delivered digitally. The traditional measures of price change, such as the Producer Price Index (PPI) or Consumer Price Index (CPI), have little relevance to the personal training software market. However, the related technology services sector, which includes personal training software, has been experiencing persistent growth due to increased demand for digital services.
Investment in research, development, and deployment is crucial to the functioning of this market. The development of new technologies is prompting companies, such as fitness app providers, to look to advance and implement new technologies such as artificial intelligence and machine learning to enhance the overall user experience and personalization. Companies are starting to look towards personalized AI workout plans as a feature in the app to help with user engagement and outcomes. The development of these features necessitates high R&D spending and demonstrates the need for companies to continually innovate to retain their competitive advantage.
Given that personal training software is fundamentally digital, it is important to note that few trade dynamics involve the import/export of goods and raw materials. The supply chain involves software development, and all software is distributed digitally. Personal training software companies develop solutions in a global network. Therefore, more often than not, they globally develop their software solutions, virtually outsource components of their solutions, and provide cloud-based services. This complicates trade dynamics depending on international trade agreements and data regulations.
Considerations of assembly lines are more relevant if the personal training software is integrated with hardware. Digital software is developed and distributed digitally but whatever hardware components are developed may have processes of assembly. These assembly processes and hardware development processes are influenced by traditional factors of production for goods from labor costs, manufacturing capabilities, and supply chain logistics. Nevertheless, it appears the personal training software market otherwise is digital in which there are minimal assembly lines that would be traditionally considered evidence of trade or barriers.
Personal Training Software Market - Growth Drivers and Challenges
Growth Drivers
- Government spending and reimbursement policies: Traditional Medicare (Parts A and B) does not reimburse for personal training. However, some Medicare Advantage (Part C) plans do have supplemental benefits that can cover gym memberships, fitness programs, and similar services, including fitness benefits. This may create demand for personal training software.
- Healthcare quality improvement initiatives: The Agency for Healthcare Research and Quality (AHRQ) has toolkits and frameworks of quality indicators on patient safety, which were designed to streamline care delivery and improve healthcare quality. These toolkits indicate an understanding of the use of evidence-based implementation in the healthcare ecosystem. Personal training software, which can help to demonstrate improvement in patient care outcomes, may also fit the description of quality improvement. Thus, helping clinicians adopt and integrate the software into their clinical workflows.
- Patient demographics and disease prevalence: There is an aging population in North America and Europe that represents a significant opportunity for personal training software. The more mobile and independent patients want to be, the more personal training software can continue to offer solutions for age-related concerns about health. Software that offers personalized exercise programming can help meet this need. This will also potentially alleviate some of the burden on healthcare systems through preventive care.
- Integration with healthcare services: The Centers for Medicare & Medicaid Services (CMS) recently implemented quality reporting programs for inpatient skilled nursing facilities that include measuring function. Functional outcomes like mobility and self-care are crucial patient concerns in these facilities. Personal training software that can track and report on these outcomes can be a useful tool for healthcare professionals who wish to meet and fulfill CMS quality specifications.
Historical Patient Growth (2010–2020): Shaping the Personal Training Software Market Landscape
The global market for personal training software has seen impressive growth, driven by a shift towards personalized fitness solutions, an increase in health awareness, and advancements in technology. Between 2010 and 2020, countries like the USA, Germany, France, Spain, Australia, Japan, India, and China all embraced personal training software at a remarkable rate. This increase can be linked to the growing popularity of smartphones, better internet access, and a stronger emphasis on preventive healthcare. As more people start using personal training software, the personal training software market has seen significant growth. This rising demand highlights the need for solutions that are scalable, user-friendly, and adaptable to meet the varied needs of customers in different regions.
Historical Personal Training Software User Growth (2010–2020)
|
Country |
2010 Users (M) |
2015 Users (M) |
2020 Users (M) |
Growth Rate (2010–2020) |
|
USA |
4.7 |
11.3 |
22.4 |
368.6% |
|
Germany |
1.1 |
3.4 |
7.2 |
491.5% |
|
France |
1.2 |
2.7 |
6.5 |
540.1% |
|
Spain |
0.7 |
2.1 |
5.1 |
733.2% |
|
Australia |
0.6 |
2.3 |
5.6 |
511.2% |
|
Japan |
1.9 |
3.7 |
8.7 |
405.8% |
|
India |
0.2 |
1.4 |
5.8 |
1866.7% |
|
China |
1.2 |
5.4 |
15.6 |
1327.3% |
Strategic Initiatives Driving Market Expansion in Personal Training Software
Leading personal training software companies are stepping up their game by embracing the latest tech innovations and forming smart partnerships. With the integration of artificial intelligence (AI) and machine learning (ML), these companies are able to create personalized workout plans. For instance, Volt Athletics uses its unique Cortex AI to create adaptive training programs that meet the specific needs of each user. Strategic acquisitions have also been crucial in this landscape. Likewise, Strava's acquisition of Runna in April 2025 brought personalized running coaching into its platform, enhancing its offerings for more than 150 million users. These efforts have not only expanded market share but have also opened up new revenue opportunities. The global fitness and wellness software market. This growth highlights the substantial revenue potential for manufacturers who embrace innovative strategies.
Revenue Opportunities for Personal Training Software Manufacturers
|
Company |
Strategic Initiative |
Year |
Market Share Increase |
Additional Revenue Generated |
|
Mindbody |
Acquired My PT Hub |
2022 |
16.8% |
USD 48 million |
|
Runna |
Acquired by Strava |
2025 |
10.2% |
USD 31 million |
|
TrueCoach |
Improved AI-driven analytics for client progress |
2023 |
12.5% |
USD 20.3 million |
|
Trainerize |
Launched live video session capabilities |
2023 |
8.6% |
USD 14.5 million |
|
Volt Athletics |
Implemented Cortex AI for adaptive training |
2024 |
14.9% |
USD 24.9 million |
Challenges
- Exorbitant initial investment costs: When it comes to personal training software, the initial investment can be quite steep. Developing and keeping up with this kind of software demands a hefty financial commitment. Costs for software development, training staff, and buying hardware can add up. This makes it tough for smaller businesses and independent trainers to manage. A survey found that over 35% of gym owners see these high expenses as a major hurdle to embracing digital platforms.
- Complex regulatory landscape: The regulatory landscape for digital health tools is pretty complicated. There are a lot of concerns around data privacy, security, which can make manufacturers hesitant. Healthcare providers are also worried about how effective and regulated mobile health apps are, which affects their readiness to adopt these technologies.
Personal Training Software Market Size and Forecast:
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
4.2% |
|
Base Year Market Size (2024) |
USD 1.60 billion |
|
Forecast Year Market Size (2037) |
USD 2.59 billion |
|
Regional Scope |
|
Personal Training Software Market Segmentation:
Application Segment Analysis
The mobile app-based platforms segment of the personal training software market is projected to hold a dominant 55.5% revenue share by the end of 2037. This growth is driven by the rising number of smartphone users and the increasing demand for fitness solutions that seamlessly fit into our hectic lifestyles. People are turning to mobile apps for their convenience and easy accessibility. Additionally, features like real-time progress tracking and personalized workout plans have really enhanced user engagement among fitness enthusiasts.
Type Segment Analysis
The nutrition management software segment is poised to account for a major revenue share in the personal training software market due to the increasing recognition of how crucial diet is to our overall health. Nutrition management software provides tailored meal plans, tracks calories, and analyzes nutrients, all designed for those who are mindful of their health. Additionally, the rise in diseases linked to lifestyle choices has highlighted the necessity for effective nutrition management solutions.
Our in-depth analysis of the global personal training software market includes the following segments:
|
Segment |
Subsegments |
|
Platform |
|
|
Type |
|
|
Application |
|
|
End-User |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Personal Training Software Market - Regional Analysis
North America Market Insights
The North America personal training software market is projected to account for a leading share of 40% by the end of 2037. The growth is driven by the strong healthcare framework, and supportive government initiatives. The U.S. and Canada lead this growth with increased investment in health and wellness technologies. The inclusion of personal training software into health care plans and insurance plans has further allowed the market to continue expanding. With the region's emphasis on preventative maintenance, growth, and awareness concerning fitness and wellness, this has also contributed to the demand for personal training software solutions. Furthermore, the constantly evolving technology and presence of key market players will also help maintain the outcome of the market.
Increasing government expenditure is propelling the development of the U.S. personal training software market. In 2023, over USD 4 billion was allocated to digital health solutions. Moreover, with fitness and wellness technologies growing in popularity among consumers, the demand for personal training software is increasing. This is positioning the U.S. as an important market for expansion in the future.
The personal training software market in Canada is facing rapid growth due to heightened investments by the federal and provincial governments. With around USD 3 billion set aside for 2023 by the federal government, a focus on digital health strategies is already seen in a reactive stance. These investments aim to create better delivery systems in healthcare and encourage preventive care. The continual growth of the market in Canada will be ensured due to the prominent public focus on developing the personal training software within the public health system.
Europe Market Insights
Europe is poised to hold a revenue share of 35.2% throughout the forecast period, led by healthcare digitalization and government initiatives that promote wellness technologies. Governments are investing in integrating software for fitness, rehabilitation, and chronic disease management into public health systems. EU regulatory frameworks not only allow innovation and ensure safety and efficacy but also build assurance for the market. Cross-border collaboration and EU-wide funding, ramp up research and deployment of cutting-edge personal training solutions. Moreover, demographic changes, including aging populations in countries such as Germany and the UK, add to the demand for technologies that promote home-based health management and remote health management. Consumer knowledge about preventive healthcare and lifestyle management spurs personal training software adoption. Major pharmaceutical and tech companies strongly support the market, especially in Western Europe. The acceptance of telehealth has further expedited market expansion.
Key Personal Training Software Market Players:
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The personal training software market is expanding with many fitness market leaders competing for attention and market share. US companies like Mindbody and Trainerize are leading the charge with cloud-based solutions that support remote and interactive training with clients. In Europe, companies like Virtuagym and My PT Hub are focused on fully integrated wellness platforms for a more streamlined approach to onboarding and client management. The market has numerous strategic initiatives that share the goal of achieving rapid market expansion. The landscape of market players is increasingly focusing on providing a seamless consumer experience, providing robust, data-driven user insights, and bringing hybrid service models to capitalize on increasing demand worldwide.
Top 20 Global Manufacturers in the Personal Training Software Market:
|
Company |
Country |
2024 Market Share |
|
Clarins Group |
France |
9.2% |
|
Laboratoires Expanscience |
France |
7.1% |
|
Cynosure LLC |
USA |
6.1% |
|
Candela Corporation |
USA |
5.1% |
|
Merz Pharma |
Germany/USA |
4.8% |
|
Syneron Medical Ltd. |
Israel |
xx% |
|
E.T. Browne Drug Co. (Palmers) |
USA |
xx% |
|
Helix BioMedix, Inc. |
USA |
xx% |
|
Galderma SA |
Switzerland |
xx% |
|
Bio‑Oil (Union Swiss) |
Malaysia/South Africa |
xx% |
|
Weleda AG |
Switzerland |
xx% |
|
Mama Mio |
UK |
xx% |
|
Casmara |
Spain |
xx% |
|
Cult Beauty |
UK |
xx% |
|
Dermaclara Inc. |
USA |
xx% |
|
Bayer AG |
Germany |
xx% |
|
Concord Medisys |
USA |
xx% |
|
Alliance Pharma PLC |
UK |
xx% |
|
Strialite |
USA |
xx% |
|
Perrigo Company plc (HRA Pharma) |
France/UK |
xx% |
|
Lumenis Be Ltd. |
Israel |
xx% |
Below are the areas covered for each company in the personal training software market:
Recent Developments
- In March 2024, Mindbody Inc. initiated its Virtual Trainer platform to improve remote personal training with AI-powered personalized workouts. Mindbody reported around 14% increase in subscription-based revenues in the second quarter of 2024 as a result of greater engagement from fitness centers using the solution.
- In July 2024, Samsung SDS introduced HealthFit AI Suite, a cloud platform that combines wearable data analytics with personal training software for adaptive fitness coaching. Several healthcare institutions in South Korea were early adopters of this new platform.
- Report ID: 3779
- Published Date: Jul 03, 2025
- Report Format: PDF, PPT
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