In-vivo Imaging Market Size & Share, by End user (Pharmaceutical & Biotechnology Companies, Academic & Research Institutions, Contract Research Organizations [CROs]); Application; Technology; Modality; Reagents; Business Mode - Global Supply & Demand Analysis, Growth Forecasts, Statistical Report 2026-2035

  • Report ID: 5231
  • Published Date: Aug 27, 2025
  • Report Format: PDF, PPT

In-Vivo Imaging Market Outlook:

In-Vivo Imaging Market size was USD 3.5 billion in 2025 and is anticipated to reach USD 5.5 billion by the end of 2035, increasing at a CAGR of 5.3% during the forecast period, i.e., 2026-2035. In 2026, the industry size of in-vivo imaging is evaluated at USD 3.6 billion.

The sustained expansion of the in-vivo imaging market is highly attributed to economic, clinical, and technological factors. These include the existence of multimodal systems, artificial intelligence (AI), along with machine learning, and high-resolution miniaturization. According to a report published by NLM in December 2023 stated that imaging-based clinical studies readily utilized a deep learning-specific AI system and successfully achieved 97.0% sensitivity, followed by 93.4% specificity, and 99.1% area under the curve (AUC). This has been useful in evaluating diabetic retinopathy, thereby suitable for uplifting the overall market internationally.

Source: OECD 2023

Moreover, a surge in aging demographics and chronic diseases, along with an escalation in drug development and delivery, are also uplifting the in-vivo imaging market across different nations. As per an article published by the CDC in October 2024, 6 in 10 individuals, particularly in America, have one chronic disease, and 4 in 10 are affected with more than two chronic conditions. Besides, the January 2024 NLM report denoted that the approximate chronic disease expense is projected to increase to USD 47 trillion globally by the end of 2030. Meanwhile, the 2023 OECD report denoted that across 24 countries, over 1/3rd of adults resides with long-term health illness, with more than 2 in Finland, followed by 1 in 4 in Italy, thus driving the market’s demand.

In-vivo Imaging Market Size
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In-vivo Imaging Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Year

2026-2035

CAGR

5.3%

Base Year Market Size (2025)

USD 3.5 billion

Forecast Year Market Size (2035)

USD 5.5 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)

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In-vivo Imaging Market Segmentation:

End user Segment Analysis

The pharmaceutical and biotechnology companies segment in the in-vivo imaging market is anticipated to garner the highest share of 48.5% by the end of 2035. The segment’s upliftment is highly attributed to its extensive dependency on non-invasive imaging to escalate drug development and discovery pipelines. These particular companies are actual investors in ensuring high-end preclinical imaging systems to successfully achieve severe quantitative data on drug biodistribution, pharmacokinetics, treatment efficacy, and target engagement, thereby suitable for boosting the segment for the overall market’s welfare.

Application Segment Analysis

The cancer research segment in the in-vivo imaging market is projected to account for the second-highest share during the forecast period. The segment’s growth is effectively fueled by its ability to enhance cancer prevention, diagnosis, detection, and cure by disclosing the suitable biology of cancer, resulting in efficient therapies and strategies. As per the May 2025 National Cancer Institute, an estimated 2,041,910 new cancer cases have been diagnosed, particularly in the U.S., along with an expected 618,120 deaths to take place by the end of 2025, thus increasing the need for the segment in the market.

Technology Segment Analysis

The magnetic resonance imaging (MRI) segment in the in-vivo imaging market is also expected to steadily grow by the end of the projected timeline. The segment’s development is effectively fueled by its usefulness as an essential diagnostic tool, with the ability to ensure highly detailed images of organs, the nervous system, and soft tissues without the need for harmful radiation. In this regard, the February 2023 MDPI article indicated a clinical study conduction on 87 patients, of which 80% of them received MRI preparation for undergoing the MRI scan without the need for any sedation. This resulted in the success rate to be more than five times, thereby suitable for its integration in the market.

Our in-depth analysis of the in-vivo imaging market includes the following segments:

Segment

Subsegments

End user

  • Pharmaceutical & Biotechnology Companies
  • Academic & Research Institutions
  • Contract Research Organizations (CROs)
    • Cancer Research
    • Drug Discovery & Development
    • Biomarker Research
    • Longitudinal Studies
    • Disease Diagnostics

Application

  • Cancer Research
  • Drug Discovery & Development
  • Biomarker Research
  • Longitudinal Studies
  • Disease Diagnostics

Technology

  • Magnetic Resonance Imaging (MRI)
  • Optical Imaging (Fluorescence/Bioluminescence)
    • Bioluminescence/fluorescence imaging systems
    •  Standalone fluorescence imaging systems
    •  Optical + X-ray/optical + CT
    • Nuclear Imaging Systems
  • Photoacoustic Imaging
  • Computed Tomography (CT)
  • Positron Emission Tomography (PET)
  • Single-Photon Emission Computed Tomography (SPECT)
  • Ultrasound Imaging
  • Microendoscopy

Modality

  • Optical Imaging Systems
  • Bioluminescence/fluorescence imaging systems
  •  Standalone fluorescence imaging systems
  •  Optical + X-ray/optical + CT
  • Nuclear Imaging Systems
  • Micro-PET systems
  • Micro-SPECT systems
  • Trimodality (SPECT/PET/CT) systems
  • Micro-MRI
  • Micro-Ultrasound
  • Micro-CT
  • Photoacoustic Imaging Systems
  • Magnetic Particle Imaging Systems

Reagents

  • Optical Imaging Reagents
  • Bioluminescent imaging reagents
  • Fluorescent imaging reagents
  • Nuclear Imaging Reagents
  • PET tracers and SPECT probes
  • MRI Contrast Agents
  • Gadolinium-based
  • Iron-based
  • Manganese-based
  • Ultrasound Contrast Agents
  • CT Contrast Agents
  • Iodine-based
  • Barium-based
  • Gold nanoparticles
  • Gastrografin-based

Business Mode

  • Product Sales
  • Analytics-As-A-Service (AaaS)
  • Multi-year Licensing & Maintenance Contracts
  • Preclinical Imaging Service Contracts
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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In-Vivo Imaging Market - Regional Analysis

North America Market Insights

North America in the in-vivo imaging market is projected to emerge as the dominating region by garnering the largest share of 40.5% by the end of 2035. The market’s growth in the region is propelled by early adoption, technological leadership, suitable research and development (R&D), an increase in health spending, microscope sourcing, and a supportive administrative framework. According to an article published by PSNET in March 2023, alerts and alarms are essential while utilizing clinical decision support (CDC) tools, thereby denoting 44.8% overridden alerts and 9.3% inappropriate alerts. Besides, with this installation for technological integration, a 90% accuracy rate was recorded across two facilities, thus suitable for the market’s upliftment.

The in-vivo imaging market in the U.S. is growing significantly, owing to the presence of biotech and pharma organizations, federal research funding, private investments, clinical demands, and a strong supply chain administration. As stated in the January 2024 ITA report, medical devices in the healthcare sector, which is estimated at a valuation of USD 128.1 million, continue to ensure suitable prospects for the country’s exporters. As one of the topmost suppliers, the country readily exports medical devices and has witnessed a 25% growth over the past 3 years, thus denoting a huge opportunity for the market to flourish.

The in-vivo imaging market in Canada is also growing due to health care modernization by the government, publicly funded research activities, focus on affordable and equitable accessibility, the presence of robust research clusters, and aging demographic pressure. As per the December 2024 Government of Canada report, the National Strategy for Drugs for Rare Diseases has been formed and allocated an ongoing funding of USD 500 million each year. The purpose of this fund is to focus on future phases and assist individuals with rare disorder drugs accessibility as per their demand, which creates an optimistic outlook for the market in the country.

Microscopes 2023 Export and Import in North America

Countries

Export

Import

U.S.

USD 236 million

USD 606 million

Canada

USD 21.5 million

USD 65.9 million

Dominican Republic

USD 2.1 million

USD 1.7 million

Mexico

USD 1.0 million

-

Costa Rica

USD 180,000

USD 10.6 million

Guatemala

USD 104,000

USD 1.8 million

El Salvador

USD 31,800

USD 1.4 million

Panama

USD 12,300

-

Source: OEC, July 2025

APAC Market Insights

Asia Pacific in the in-vivo imaging market is considered to emerge as the fastest-growing region by the end of the projected timeline. The market’s development in the region is highly driven by modernization in healthcare infrastructures, a surge in health spending and insurance coverage, R&D migration in pharmaceutical manufacturing, and the growing medical tourism sector. According to an article published by NLM in February 2023, an estimated 4% to 7% of total gross domestic product (GDP) has been readily invested in the health industry in the majority of the region. Besides, the Open Access Government Organization data report published in July 2025 noted that there will be an increase in the elderly population from 77.4 million over the past 5 years to 173.3 million by the end of 2050.

The in-vivo imaging market in China is gaining increased traction, owing to the existence of the domestic innovation policy, centralized procurement facilities, volume-based purchase activities, rapid expansion in private health industries, and AI implementation as a national priority. As stated in the May 2023 NLM article, with assistance from the government, there has been the establishment of an overall 1,030,935 health and medical institutions in the country, along with the presence of 36,570 hospitals, as well as 977,790 primary-based clinics, thereby suitable for boosting the market’s exposure.

The in-vivo imaging market in India is also growing due to medical advancements, suitable centers for clinical trials and generic drugs, the demand for public health schemes, and tiered healthcare system, and regional manufacturing processes. In this regard, the January 2025 PIB report denoted that over 73 crore (730 million) Ayushman Bharat Health Accounts (ABHA) have been created, along with recording over 5 lakh registered health professionals. In addition, Gujarat, Madhya Pradesh, Maharashtra, Uttar Pradesh, and Rajasthan accounted for 49.1% of total women beneficiaries.

Europe Market Insights

Europe in the in-vivo imaging market is expected to account for a considerable share during the projected timeline. The market’s upliftment in the region is effectively fueled by domestic regulatory funding frameworks, focus on cross-border standardization in healthcare, the existence of public and academic industrial consortia, and quality-based systems. As stated in the May 2025 European Commission report, the World Health Organization (WHO) noted that 12.6 million deaths take place, owing to environmental risk factors, which further account for 20% of deaths in the region. Besides, according to the 2024 OECD report, more than 40% of doctors from Switzerland, Ireland, and Norway, along with over 50% of Irish nurses, were foreign-trained, capable enough to administer and manage health imaging in the region.

The in-vivo imaging market in Germany is steadily growing, owing to regional manufacturing and engineering leadership, hospital investment incentives, an increase in the density of maximal care hospitals, and standard reimbursement procedures. As per the December 2024 NLM article, it is mandatory for any patient over 18 years of age comprising health insurance to pay 10 euros per day to hospitals for meals and accommodation. Besides, as per the 2023 OECD data report, there has been a surge in the country’s health expenditure, amounting to EUR 5,159 per capita. In addition, the public funding share for healthcare over the past 4 years was 85.5%, denoting a rise from 81.1%.

The in-vivo imaging market in France is also growing due to the provision of strategic plans by the National Cancer Institute (INCa), the presence of centralized procurement and planning, focus on healthcare equality, and government-based innovative developments. For instance, as per the 2025 UICC report, 20 million cancer cases have been estimated to take place as of 2022, which is anticipated to increase to 35 million, denoting a 77% increase by the end of 2050. However, to overcome this, the UICC in the country, comprising more than 1,150 members, has focused on partnerships to develop networks, which in turn, is suitable for the overall market.

Medical Instruments 2023 Export and Import in Europe

Countries

Export

Import

Netherlands

USD 5.9 billion

USD 226 million

Germany

USD 3.1 billion

USD 3.9 billion

France

USD 838 million

USD 436 million

Switzerland

USD 810 million

USD 967 million

Belgium

USD 794 million

USD 87.2 million

UK

USD 780 million

USD 556 million

Ireland

USD 725 million

-

Spain

USD 600 million

USD 74.5 million

Source: OEC, August 2025

In-vivo Imaging Market Share
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Key In-Vivo Imaging Market Players:

    The international in-vivo imaging market is readily characterized by a combination of advanced small-scale organizations and entrenched multinational conglomerates. Besides, notable strategies include a robust focus on research and developmental activities to pioneer hybrid multimodal systems and AI-powered analytics. Moreover, key players are increasingly integrating tactical acquisitions and partnerships to extend their geographic footprint and technological portfolios, particularly in highly developed nations. Meanwhile, an effective transition towards service-specific business models, such as long-lasting maintenance contracts, along with analytics-as-a-service, are also positively impacting the market’s growth across different nations.

    Here is a list of key players operating in the global market:

    Company Name (Country of Origin)

    Industry Focus & Notable Products

    2024 Market Share

    Siemens Healthineers (Germany)

    Full-portfolio diagnostic imaging: MRI, CT, PET, SPECT, angiography systems. Pioneer in PET/MRI and AI-based software

    20.9%

    GE HealthCare (U.S.)

    Broad portfolio in MRI, CT, PET, and ultrasound. Focus on digital solutions and precision care platforms

    19.3%

    PerkinElmer, Inc. (U.S.)

    Leading in preclinical imaging: IVIS spectrum, quantum GX micro-CT, high-content screening systems

    12.7%

    Bruker Corporation (U.S.)

    Preclinical MRI (PharmaScan), PET/SPECT/CT (Albira), and multimodal imaging systems

    9.6%

    Medtronic plc (Ireland)

    Focus on surgical and interventional imaging navigation systems and technologies

    7.5%

    Koninklijke Philips N.V. (Netherlands)

    Integrated diagnostic imaging (MRI, CT, PET, ultrasound) and connected informatics solutions

    xx%

    Miltenyi Biotec (Germany)

    Preclinical imaging platforms like the MILabs PET/SPECT/CT/OI systems for immunology research

    xx%

    Agilent Technologies, Inc. (U.S.)

    Provides in vivo imaging systems for preclinical research, including ultrasound and photoacoustic

    xx%

    Thermo Fisher Scientific Inc. (U.S.)

    Preclinical imaging solutions including micro-CT and optical imaging systems

    xx%

    Mindray Medical International Ltd. (China)

    Expanding portfolio in diagnostic ultrasound and emerging into other modalities

    xx%

    Esaote S.p.A. (Italy)

    Specialist in dedicated MRI and ultrasound systems, particularly musculoskeletal and point-of-care

    xx%

    Cardinal Health, Inc. (U.S.)

    Major player in radiopharmaceuticals and nuclear imaging agent supply chain

    xx%

    Curium Pharma (U.S./France)

    Global leader in nuclear medicine, supplying SPECT and PET radiopharmaceuticals

    xx%

    Lantheus Holdings, Inc. (U.S.)

    Develops and commercializes innovative diagnostic imaging agents like PYLARIFY (PET)

    xx%

    Trivitron Healthcare (India)

    Manufacturer of medical imaging equipment including CT, MRI, and PET-CT systems

    xx%

    Magnetic Insight, Inc. (U.S.)

    Focused on Magnetic Particle Imaging (MPI) technology and solutions

    xx%

    Advantage Medical Pty Ltd. (Australia)

    Provides medical imaging solutions and equipment distribution in the Australasia region

    xx%

    Samsung Medison (South Korea)

    Subsidiary of Samsung Electronics, focused on diagnostic ultrasound systems

    xx%

    United Imaging Healthcare (China)

    Developing full portfolio of advanced medical imaging systems including MRI, CT, and PET/CT

    xx%

    BCF Technology Ltd. (UK)

    Specializes in veterinary imaging systems including ultrasound and digital X-ray

    xx%

    Below are the areas covered for each company in the in-vivo imaging market:

    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis

Recent Developments

  • In December 2024, Royal Philips declared an upsurge in clinical decision support with artificial intelligence and smart workflow automation to unveil the CT 5300 system, particularly in North America.
  • In November 2024, GE Healthcare and RadNet Forge collaborated with each other to transform imaging systems and escalated the artificial intelligence integration with the utilization of Smart Technology.
  • Report ID: 5231
  • Published Date: Aug 27, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2025, the industry size of the in-vivo imaging market was over USD 3.5 billion.

The market size for the in-vivo imaging market is projected to reach USD 5.5 billion by the end of 2035 expanding at a CAGR of 5.3% during the forecast period i.e., between 2026-2035.

The major players in the market are Siemens Healthineers, GE HealthCare, PerkinElmer, Inc., Bruker Corporation, and others.

In terms of the end user segment, the pharmaceutical and biotechnology companies segment is anticipated to garner the largest market share of 48.5% by 2035 and display lucrative growth opportunities during 2026-2035.

The market in North America is projected to hold the largest market share of 40.5% by the end of 2035 and provide more business opportunities in the future.
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