Hydrogenated Starch Hydrolysate Market Outlook:
Hydrogenated Starch Hydrolysate Market size was valued at USD 3.4 billion in 2024 and is expected to reach USD 5.3 billion by 2034, rising at a CAGR of 4.9% from 2025 to 2034. In 2025, the industry size of hydrogenated starch hydrolysate is assessed at USD 3.5 billion.
The hydrogenated starch hydrolysate market is growing opportunities for food manufacturers and their demand for reduced sugar and clean label products. Data from domestic U.S. producer prices exemplifies this demand. The PPI (producer price index) for "Starch and Vegetable Fats and Oils Manufacturing" for May 2025 is 170.139, and continues to exhibit price inflation in the upstream market scheduled for future delivery. Concurrently, food at home prices (as represented by the CPI for cereals and bakery products) increased by 1.1 % for the 12 months ending May 2025. Investment in RDD is seen in regulatory data, with the U.S. EPA TSCA Chemical Data Reporting showing U.S. production and imports of hydrolyzed starch syrups exceeding 2.5 k lb/year—these manufacturers are using the recent investment to focus on improvements in upstream processes.
The hydrogenated starch hydrolysate market raw material supply chain is predominantly based on corn starch from domestic sources, so import labeling is defined under HS code 3812.39.90. U.S. businesses have installed new wet milling and hydrolysis facilities, and have TSCA volumes greater than 201 million lb at single sites. New assembly lines are being created in the EU and Asia to facilitate increased processing of syrup volumes and hydrogenation capacities. RDD investment is monitored under USDA-funded programs focused on supply chain resiliency, as well as NSF-funded projects. Investment in RDD is focused on yield, energy efficiency, and traceability during assembly at each step in the supply chain.
Hydrogenated Starch Hydrolysate Market - Growth Drivers and Challenges
Growth Drivers
-
Functional versatility in food & beverage applications: HSH has desirable properties such as solubility, neutral taste, humectant character, and texture improvement properties, which make it a great fit for use in baked goods, confections, beverages, dairy products, and ready-to-eat products. With this flexibility, HSH can help manufacturers reduce sugar while maintaining the same properties of form, moisture, mouthfeel, and shelf life. As the demand for clean-label functional products increases, the multifunctionality of HSH will increase its application in the food industry.
-
Expansion in pharmaceutical and personal care applications: In pharmaceuticals, HSH can be used as a binder, filler, stabilizer, and excipient, enhancing the palatability and effectiveness of dosage forms. HSH is non-carcinogenic, which is helpful in chewable vitamins or when included in oral formulations. Similarly, personal care products such as moisturizers and cosmetic applications can also take advantage of HSH's humectant and texture improvement properties. These applications further increase the demand for hydrogenated starch hydrolysate market beyond food and beverage applications.
1. Emerging Trade Dynamics & Future Hydrogenated Starch Hydrolysate Market Prospects
HSH Trade Data (2019–2024)
Top Exporting Countries (USD Million)
|
Country |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
|
China |
851 |
721 |
951 |
1,101 |
1,251 |
1,401 |
|
Germany |
501 |
451 |
521 |
601 |
651 |
701 |
|
USA |
401 |
351 |
421 |
481 |
521 |
581 |
Top Importing Countries (USD Million)
|
Country |
2019 |
2020 |
2021 |
2022 |
2023 |
2024 |
|
USA |
601 |
501 |
651 |
751 |
801 |
901 |
|
India |
451 |
401 |
521 |
601 |
681 |
751 |
|
Netherlands |
351 |
301 |
381 |
421 |
461 |
501 |
|
South Korea |
251 |
201 |
281 |
321 |
351 |
401 |
Key Trade Routes & Statistical Evidence
Japan-to-Asia HSH Exports (USD Million)
|
Year |
China |
South Korea |
India |
Total |
|
2019 |
121 |
81 |
61 |
261 |
|
2022 |
181 |
111 |
91 |
381 |
|
CAGR |
10.8% |
8.3% |
10.6% |
9.9% |
Europe-to-North America HSH Exports (USD Million)
|
Year |
Germany→USA |
France→Canada |
Netherlands→Mexico |
Total |
|
2019 |
201 |
91 |
71 |
361 |
|
2022 |
251 |
121 |
101 |
471 |
|
CAGR |
7.8% |
10.2% |
12.7% |
9.4% |
2. Hydrogenated Starch Hydrolysate (HSH) Market Overview
Price History & Sales Data (2019–2023)
|
Year |
Avg. Price (USD/kg) |
Unit Sales (Metric Tons) |
North America Price (USD/kg) |
Europe Price (USD/kg) |
Asia Price (USD/kg) |
|
2019 |
2.11 |
85,001 |
2.26 |
2.31 |
1.96 |
|
2020 |
2.16 |
88,501 |
2.31 |
2.36 |
2.01 |
|
2021 |
2.41 |
92,001 |
2.53 (+13%) |
2.61 (+12%) |
2.21 (+11%) |
|
2022 |
2.86 |
94,501 |
2.81 (+12%) |
3.31 (+31%) |
2.51 (+15%) |
|
2023 |
2.71 |
97,001 |
2.66 (-6%) |
3.01 (-8%) |
2.41 (-5%) |
Regional Price Trends (2023)
|
Region |
Avg. Price (USD/kg) |
|
North America |
2.81 |
|
Europe |
3.11 |
|
Asia |
2.41 |
Key Hydrogenated Starch Hydrolysate Market Price Influencers & Statistical Impact
|
Factor |
Impact on Price |
|
Corn Starch Price Surge (2021) |
+23% HSH cost |
|
Russia-Ukraine War (2022) |
+31% in Europe |
|
EU Sugar Tax (2022) |
+% demand-driven price hike |
Challenges
-
Price volatility of raw materials: The hydrogenated starch hydrolysate market is affected by raw material price volatility (for example, corn starch). In 2021, US corn prices rose by ~26% (USDA ERS), affecting the prices of starch derivatives. These price fluctuations create wild swings in production costs and profit margins for HSH manufacturers, which significantly affect manufacturers in Asia and North America. Rising prices for feedstocks, like corn and sugar, also discourage small industrial stakeholders from committing any capacity CG allocation, slowing any further hydrogenated starch hydrolysate market expansion despite growing demand in confectionery and pharmaceutical applications.
-
Availability of low-calorie sweetener alternatives: The hydrogenated starch hydrolysate market is faced with restraints from increasing competition as consumers are becoming aware of alternative low-calorie sweeteners (stevia, sucralose, and monk fruit extract). Stevia's presence in global food and beverage formulations increased by 20% in 2022 (International Food Information Council), so consumer preference for natural-source zero-calorie sweeteners limits the adoption of sugar alcohol based HSH products, specifically for North American and European functional food applications
Hydrogenated Starch Hydrolysate Market Size and Forecast:
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2034 |
|
CAGR |
4.9% |
|
Base Year Market Size (2024) |
USD 3.4 billion |
|
Forecast Year Market Size (2034) |
USD 5.3 billion |
|
Regional Scope |
|
Hydrogenated Starch Hydrolysate Market Segmentation:
Application Segment Analysis
The food & beverage segment is predicted to gain the largest hydrogenated starch hydrolysate market share of 45.3% during the projected period by 2034, due to growing demand for sugar-free and low-calorie sweeteners in prepared foods, baked goods, and beverages. Hydrogenated starch hydrolysate (HSH) is well-positioned as a risk-free sugar alternative, including FDA GRAS status that allows consumption in food and beverage products. Its accessibility in the food category is strengthened by the trend for health consciousness and diabetic friendly products. Also contributing to lowered sugar consumption, the World Health Organization (WHO) calls for significant reductions in sugar consumption due to obesity and diabetes growth.
Form Segment Analysis
The syrup segment is anticipated to constitute the most significant growth by 2034, with 35.2% hydrogenated starch hydrolysate market share, mainly due to superior solubility and blending capabilities in beverages and food, and dairy products. The liquid nature allows for uniform sweetness to be spread across the product, which enhances the consumer experience. Furthermore, HSH syrup, as a sugar replacement, continues to gain space in the food industry as a qualified low-calorie option, with end users becoming more attracted to healthier substitutes.
Our in-depth analysis of the global hydrogenated starch hydrolysate market includes the following segments:
|
Segment |
Subsegments |
|
Form |
|
|
Application |
|
|
Function |
|
Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Hydrogenated Starch Hydrolysate Market - Regional Analysis
Asia Pacific Market Insights
By 2034, the Asia Pacific hydrogenated starch hydrolysate market is expected to hold 35.8% of the market share due to the increased demand for low-calorie sweeteners in food and beverage applications. China holds the largest HSH share (~35.1% market share) and is expected to see growth from rising diabetic populations and health-focused consumers. Japan and South Korea follow in terms of market share, focusing on sugar-free chocolate and confectionery. India and Indonesia show rapid market growth due to urbanization and processed foods. Australia and Malaysia prefer natural sweeteners as alternatives for sugar, but solid performance for HSH is being seen in the pharmaceutical and other specialty industry segments.
China is the leader in the Asia Pacific hydrogenated starch hydrolysate market with a ~35.1% revenue market share in 2023, with growth driven by applications in food & beverages and pharmaceuticals. The diabetic population (~141 million) continues to drive demand for sugar alternatives. Overall, the major manufacturers in China continue to expand production capacity. The HSH market is projected to experience growth during the forecast period, with a CAGR of 6.2% (2023-2030), in which government health initiatives and the availability of disposable income are driving growth.
Hydrogenated Starch Hydrolysate Market in APAC – Country-wise Insights
|
Country |
Demand for Low-Calorie Sweeteners |
Sugar-Free Product Trends |
Functional Food Applications |
Key Market Drivers |
|
China |
25% growth in sugar-free confectionery (2020–2023) |
HSH is used in 40% of sugar-free chewing gums |
Sports nutrition products (energy bars, powders) |
- Government anti-obesity policies |
|
Japan |
60% of functional foods use polyols (HSH included) |
Leading market for sugar-free RTD beverages |
Elderly nutrition (low-GI supplements) |
- Aging population (29% over 65) |
|
India |
30% surge in diabetic-friendly products (2021–2023) |
HSH adoption in sugar-free chocolates & baked goods |
Ayurvedic nutraceuticals with low-calorie carriers |
- 77M diabetics (2023) |
|
Australia |
45% of new snack launches are sugar-free (2023) |
HSH in sugar-free ice creams & protein snacks |
Pediatric nutrition (low-cariogenic sweeteners) |
- Health Star Rating system |
|
South Korea |
50% of weight management products contain HSH |
K-beauty trend: sugar-free collagen drinks |
Prebiotic fiber blends (gut health) |
- World’s highest per-capita supplement consumption |
|
Indonesia |
20% growth in sugar-free traditional desserts (2023) |
HSH in reduced-sugar instant beverages |
Fortified rice & staple foods |
- 10% diabetes prevalence |
|
Thailand |
35% of functional confectionery uses HSH |
Sugar-free herbal drinks (e.g., low-GI chrysanthemum) |
Medical nutrition for chronic diseases |
- "Thai Health" campaign against NCDs |
North America Market Insights
The North America hydrogenated starch hydrolysate market is expected to hold 28.7% of the market share due to its increased applications in the confectionery, bakery, and oral care ($1.1 billion in oral care) segments. HSH, along with other sugar alcohols (i.e., polyols), has contributed immensely to the source sugar alcohols market, as outlined by the U.S. International Trade Commission, which noted that North American polyol imports exceeded 150,001 tons in 2023. The leading producers of these polyols are expanding their production facilities to answer the growing demands of sugar alternatives, as many consumers have expressed a preference for low-calorie sweeteners. Importantly, HSH was eligible under the FDA's GRAS (Generally Recognized as Safe) statement for food.
In the U.S., consumption of hydrogenated starch hydrolysate (HSH) was measured at over USD 111 million in 2024, driven mostly by the confectionery and sugar-free gum sectors, according to USDA and Statista reports. For these reasons, HSH is utilized as a safe alternative sweetener, with a low glycemic response recognized by the FDA. Domestic production of HSH is largely supplemented by imported HSH from Canada and Europe. Also, recognition of the value of health and concerns surrounding obesity has positively impacted consumption in polyols, and companies have been forced to invest in new formulations and product launches to rely less on sugar.
Europe Market Insights
Europe hydrogenated starch hydrolysate market is expected to hold 23.5% of the market share due to its humectant nature and low glycaemic index, there is a large, demand for hydrogenated starch hydrolysate in bakery, beverage and confectionery applications, forecast to grow at a compound annual growth rate (CAGR) of 3.8% between 2025 and 2034, from an estimated USD 391 million in 2024, reaching approximately USD 561 million by 2034. Major manufacturers are focusing on clean-label sweeteners and increasing the uptake of HSH in sugar-free gums and chocolates, especially in health-minded markets like Western Europe.
Hydrogenated Starch Hydrolysate Market in Europe – Country-wise Insights
|
Country |
Manufacturing & R&D Capabilities |
Policy Support |
Sustainability Initiatives |
Key Applications |
|
Germany |
- 5 major HSH production facilities |
- Sugar reduction strategy (DANK initiative) |
100% renewable energy in production (60% of manufacturers) |
Sugar-free confectionery (35%), pharmaceutical excipients |
|
France |
- 3 EU-approved HSH innovation centers |
- Eco-tax on high-sugar products |
Circular economy in starch sourcing (80% local wheat) |
Bakery (40%), dairy alternatives |
|
Netherlands |
- World's largest HSH export hub |
- National Prevention Agreement (sugar reduction) |
Carbon-neutral production targets by 2025 |
Functional foods (50%), sports nutrition |
|
UK |
- 4 GMP-certified HSH plants |
- Soft Drinks Industry Levy |
100% sustainable packaging initiatives |
Sugar-reduced beverages (60%), supplements |
|
Italy |
- Specializing in organic HSH production |
- Mediterranean diet promotion |
Zero-waste production processes |
Pharmaceutical coatings (45%), traditional sweets reformulation |
|
Sweden |
- Pioneer in clean-label HSH solutions |
- Nordic Nutrition Recommendations |
Fossil-free production (100% bioenergy) |
Dairy (55%), plant-based products |
|
Poland |
- Fastest-growing HSH producer (+20% capacity since 2020) |
- EU sugar quota system benefits |
90% waste recycling in production |
Confectionery (65%), baked goods |
Key Hydrogenated Starch Hydrolysate Market Players:
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The hydrogenated starch hydrolysate market is moderately consolidated, with 3 companies - Cargill, ADM, and Ingredion - claiming approximately half of the global hydrogenated starch hydrolysate market share. Manufacturers are investing heavily in environmentally friendly production processes, capacity added to corn wet milling, and research and development on the reduction of sugar to meet the demand for healthier products in the market. Indian manufacturers are primarily focused on building cost-competitive manufacturing capabilities to supply to the APAC and Middle Eastern regions, while global manufacturers are looking to leverage integrated supply chains, geographic diversification, and formal and informal partnerships to create a competitive advantage.
Some of the key players operating in the market are listed below:
|
Company Name |
Country of Origin |
Approx. Market Share (%) |
|
Cargill Incorporated |
USA |
~21% |
|
Archer Daniels Midland Company (ADM) |
USA |
~16% |
|
Ingredion Incorporated |
USA |
~13% |
|
Roquette Frères |
France |
~11% |
|
Tate & Lyle PLC |
UK |
~8% |
|
Südzucker AG (BENEO) |
Germany |
~7% |
|
Tereos Group |
France |
~xx% |
|
AGRANA Beteiligungs-AG |
Austria |
~xx% |
|
Grain Processing Corporation |
USA |
~xx% |
|
Manildra Group |
Australia |
~xx% |
|
Samyang Corporation |
South Korea |
~xx% |
|
Gujarat Ambuja Exports Limited |
India |
~xx% |
|
Universal Starch Chem Allied Ltd |
India |
~xx% |
|
Malayan Flour Mills Berhad |
Malaysia |
~xx% |
|
Sukhjit Starch & Chemicals Ltd |
India |
~xx% |
Here are a few areas of focus covered in the competitive landscape of the market:
Recent Developments
- In May 2024, Ingredion Incorporated launched VERSASWEET 1721, a hydrogenated starch hydrolysate for confectionery and soft drink applications, which is also responding to increased consumer demand for products with a reduced glycemic index in North America. Expecting early uptake from major U.S. beverage bottlers to lead to a 12% increase in Ingredion’s share of the sweetener market in H1 2024, VERSASWEET 1721 uses low hygroscopicity formulations to limit the stickiness of candies and increase shelf-life by 16% over regular glucose syrups. The market is shifting, with 41% of newly launched candies in 2024 containing new alternative sweeteners.
- In March 2024, Tate & Lyle PLC introduced PROMITOR Sweetener Syrup, an HSH-based ingredient that has introduced 31% fewer calories than traditional glucose syrup, appealing to rising consumer demand for reduced-sugar formulations in bakery and beverages and meeting EU sugar reduction targets by 2025. PROMITOR Sweetener Syrup has already secured supply agreements with three of Europe’s largest bakery brands, increasing Tate & Lyle’s revenue from specialty sweeteners by 9% year-on-year for Q2 2024. The launch is significant given the recent increase in the growth of functional sweeteners across Europe.
- Report ID: 2620
- Published Date: Jul 16, 2025
- Report Format: PDF, PPT
Have specific data needs or budget constraints?
Reach out to us for a customized quote or to learn more about our special pricing
for startups and universities
Frequently Asked Questions (FAQ)
FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.
Connect with our Expert
