Research Nester released a report titled “Tampons Market: Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the global tampons market in terms of market segmentation by product, by material, by size, by distribution channel and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

Tampons are highly absorbent materials used by women for the absorption of menstrual blood flow. They are typically made up of cotton and rayon and they are available in a wide range of shapes and sizes. The tampons market is anticipated to observe a CAGR of about 6% during the forecast period, i.e., 2019-2027. The market is segmented by product, by material, by size, by distribution channel and by region, out of which, the product segment is further bifurcated into applicator tampons and digital tampons. On the basis of product, the applicator tampons segment is anticipated to hold the largest share in the tampons market which can be attributed to the growing preference of women for tampons with applicators. An applicator for tampons is made up of plastic or cardboard material and it ensures easy and smooth delivery of the tampon which results in a high demand for the product.

The market in North America is estimated to hold the largest share in the tampons market on account of increasing preference of tampons over sanitary napkins by women in the region. Presence of leading manufacturers of tampons and development of improved sanitary products in the region are additional factors estimated to drive the market growth. Moreover, the market in Asia Pacific region is anticipated to grow during the forecast period as a result of rising awareness among women about the available sanitary products and growing adoption of tampons by them.

Rising Awareness Among Women About Menstrual Hygiene To Support The Market Growth

According to the Ministry of Education in Zambia, only 45.8% of schools were reported to offer education on menstrual hygiene management in 2016 in the country. Growing number of initiatives taken by governments and other organizations for spreading awareness about menstrual hygiene and promotion of education about menstrual hygiene management is a significant factor anticipated to increase the market growth.

However, the use of tampons for a long duration might result in some serious health risks such as Toxic Shock Syndrome (TSS) which is estimated to restrict the market growth during the forecast period.

This report also provides the existing competitive scenario of some of the key players of the global tampons market which includes company profiling of Procter & Gamble (PG), Johnson & Johnson (JNJ), Kimberly-Clark Corporation (KMB), Wabel, Lil-Lets UK, First Quality Enterprises, Edgewell Personal Care (EPC), Bodywise (UK) Limited, Unicharm Corporation (TYO: 8113) and Seventh Generation. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global tampons market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.