Research Nester has recently announced its latest research on “Smart TV Accessories Market : Global Demand Analysis & Opportunity Outlook 2023”, after studying the market situation and anticipating the future trends, the research provides a concrete platform for the existing and new players looking to enter into the market. The study provides information about market scenario of forecast period by analyzing the current situation.
Digital world has bought internet services everywhere. Now, the tradition TV is not only used for media content that operates through set-up box. The demand of the hour has bought smart TV in the market; smart TV is a television set that is integrated with the web services and provide a whole new user interface and complete home entertainment to the consumers. Smart TV performs all tasks that can be performed by computers such as search, chat, browse, share, update and lot more. Technological advancement is the only key factor behind the success of smart TV technology in the market. Due to vast application and user friendly environment smart TV is one of the most famous smart devices in the market. Around 60 percent of the TVs sold these days are now smart TVs. The global smart TV market is expected to reach USD 266 billion US dollar by 2016 by showcasing a CAGR of 17% from USD 86.2 billion in 2010 and the shipment unit is anticipated to reach 152.3 million by 2016 from 65 million in 2011. Android is the big player in the smart phone industry now also getting a good response from smart TV market. New product launch accounted 41.4%, partnership and collaboration accounted for 27.6% and expansion accounted for 6% of the growth strategies adapted from January 2009 to November 2011.
Consumer behavior towards the new technology, fear of adaption, and the dilemma between PC and smart TV are the main market restraints of the global smart TV accessories market
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