Digital Transformation is defined as the application of technology to profoundly enhance performance of enterprises and extend their reach to customers. For achieving this, executives from different industries are focusing on implementation of digital platforms including social media, analytics, mobility, cloud and smart devices in their organization. In addition to that, effort is also being laid on improving traditional systems such as Enterprise Resource Planning (ERP), with the aim of transforming internal process, value propositions and customer relationship.
MENA digital transformation market is envisioned to augment at a robust compound annual growth rate (CAGR) of 16.4% to reach USD 2,791 Million by the end of forecast period i.e. 2021. With 31.2% share in 2015, Saudi Arabia held the largest digital transformation market in the MENA region followed by the U.A.E. Increasing e-government portals, which extends reach of government to people, is one of the key drivers of digital transformation market in MENA region. In addition to that, rising developments of smart city initiatives such as smart Dubai, which is expected to encompass all smart facilities, is also augmenting digital transformation market growth in the region.
MENA digital transformation market is segmented on the basis of digital service, digital software and by verticals. The digital software market is further segmented into digital content and application, digital sales and commerce, digital marketing, digital customer experience and service and digital integration platform. Among these, digital integration platform software is forecasted to witness the highest compound annual growth rate (CAGR) of 21.7% during the forecast period i.e. 2015-2021.
On the basis of digital service, the market is divided into digital consulting, digital technology implementation, digital technology integration and digital operation and management. With 44.6% share in 2015, digital technology implementation held the largest market in the MENA region. Rising adoption of digital devices by small and large scale enterprises is expected to be a key growth driver of digital technology implementation market in MENA region.
The report titled “MENA Digital Transformation Market Outlook 2021” also includes some prominent market analyzing parameters such as industry growth drivers, restraints, supply and demand risk, market attractiveness, year-on-year (Y-O-Y) growth comparisons, market share comparisons, BPS analysis, and Porter’s five force model.
This report also studies existing competitive scenario of some of the key players of MENA Digital Transformation market which includes profiling of IBM Corporation, Accenture PLC, CGI Group, Capgemini, etc. The profiling enfolds key information of the companies which comprises of business overview, products and services, key financials and recent news and developments. Conclusively, the report titled “MENA Digital Transformation Market Outlook 2021”, analyses the overall MENA digital transformation industry to help new entrants understand the details of the market. In addition to that, this report also guides existing players looking for expansion and major investors looking for investment in MENA digital transformation extract market in near future.
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