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Wireless Display Technology to Witness Significantly High Demand During 2019-2026 Accounting For The Increasing Adoption of OTT Based Content

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Research Nester has released a report titled Wireless Display Market – Global Demand Analysis & Opportunity Outlook 2026” which delivers detailed overview of the global wireless display market in terms of market segmentation by protocol technology, offering, application and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

The global wireless display market is segmented by protocol technology into AirPlay, WirelessHD, WHDI, DLNA, Miracast, Google Cast and others, out of which, the Google Cast segment held the largest market share of around 24% in the year 2018 and is anticipated to register the largest CAGR of around 14% over the forecast period, i.e. 2019-2026 owing to the easy set-up of Google Cast, low cost, greater device integration and others. On the other hand, the AirPlay segment is estimated to grow with a significant CAGR of around 13% over the forecast period.

The global wireless display market is anticipated to grow with a CAGR of around 12% over the forecast period. Increasing adoption of digital signages and digital-out-of-home (DOOH) technologies in commercial verticals backed by the technological advancements in display products, coupled with the rising demand for 4K and 8K televisions and other advanced television technologies and growing technological infrastructural development across nations are some of the factors anticipated to contribute towards the growth of the global wireless display market. The global wireless display market was valued at around USD 2900 million in the year 2018 and is expected to garner a value of around USD 7100 million by the end of 2026 and further achieve an absolute $ opportunity of around USD 3900 million during the forecast period.

Regionally, the global wireless display market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Among these regions, North America is anticipated to hold the largest market share and further cross a value of around 2500 million by the end of 2026. The market in the region, which held a market share of around 34% in the year 2018 is expected to expand by observing a growth rate of around 2.20x over the forecast period and is primarily driven by U.S. and Canada, where U.S. held the dominant market share of around 52% in the year 2018. On the other hand, China, India and Japan are some of the prominent countries in the wireless display market in Asia Pacific, where China held the largest market share of around 28% in the year 2018. Additionally, the wireless display market in Asia Pacific is anticipated to grow with the highest CAGR of around 13% during the forecast period and cross a value of around USD 1800 million by the end of 2026.

Increasing Adoption of OTT Based Content

Growing digital globalization have also contributed massively towards the increasing adoption of smartphones, tablets, computers and smart TVs around the world. These devices are widely used by professionals in enterprises, for educational purposes as well as for entertainment and are not just limited for personal use. Additionally, the culture of perpetual engagement has grown massively over the years owing to the rising on-demand entertainment market and has antiquated the traditional broadcast paradigm of displays. Increasing advancements in wireless displaying technology along with the increasing replacement of traditional broadcast paradigms with modern advanced wireless display technology, and the advent of internet-based services such as OTT content followed by the continuous innovation of media and telecommunication industry are some of the factors anticipated to drive the growth of the global wireless display market.

However, concerns regarding the use of HDMI and USB cables, which are the traditional modes of transfer of data, due to the low cost of these substitutes are some of the factors anticipated to limit the growth of the global wireless display market.

This report also provides the existing competitive scenario of some of the key players of the global wireless display market, which includes company profiling of Splashtop Inc., Airtame Inc., Alphabet Inc. (NASDAQ: GOOGL), Apple Inc. (NASDAQ: AAPL), Microsoft Corporation (NASDAQ: MSFT), Roku, Inc. (NASDAQ: ROKU), Squirrels, LLC, NETGEAR Inc. (NASDAQ: NTGR), Belkin International, Inc. and Lattice Semiconductor Corporation (NASDAQ: LSCC). The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global wireless display market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.


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