Research Nester has released a report titled “Mobile Value Added Services (VAS) Market - Global Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the mobile VAS market in terms of market segmentation by platform, by application, by end user and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The global mobile value added services (VAS) market is segmented by application into mobile browsing, location based services, entertainment services, mobile texting and others, out of which, entertainment services segment is anticipated to hold the largest market share on the back of entertainment services platform being a key source of revenue for the digital advertisement industry coupled with the rising global digital gaming market, which is anticipated to record a CAGR of around 16.5% over the forecast period (2019-2027).
The global mobile VAS market is anticipated to record a CAGR of around 10.24% during the forecast period, 2019-2027. Growing mobile economy, which constitutes the growing mobile services industry, rising internet penetration, and rising number of individuals accessing the internet among others, are some of the factors anticipated to drive the growth of the global mobile VAS market. In the statistics by the GSM Association (GSMA), 5.1 billion people around the world or 67% of the global population subscribed to mobile services by the end of 2018. Moreover, since 2013, 1 billion new subscribers have been added with an average annual growth rate of 5%, and around 710 million people are expected to subscribe to mobile services over the next seven years from 2019. The statistics also stated that mobile technologies and services generated USD 3.9 trillion of economic value (4.6% of global GDP) in the year 2018 and is expected to reach USD 4.8 trillion by 2023 (4.8% of global GDP).
Regionally, the global mobile VAS market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. Among these regions, Europe is expected to have largest market share on account of rise in the consumer mobile engagement levels coupled with the increasing mobile data usage in the region. In the statistics by the GSMA, 4.5 score ranking on a scale of 0-10 was observed for the global mobile engagement index (GMEI) in Europe. Moreover, Finland and Sweden record global ranking of 3rd and 4th respectively.
Shifting Trend For Multipurpose Mobile Devices
Mobile phones in the recent era is not just limited to receiving phone calls. It has amplified its applications into a multipurpose device. With numerous tasks that can be performed by the users in these devices, for instance, access to apps, read the news, surf the web, check e-mails on the go and have great social media interaction, the demand for value added services is anticipated to record a multiplied growth. Additionally, factors such as increasing smartphone penetration and the rising utilization of internet, all of these together are contributing towards the growth of the global mobile VAS market.
However, concerns for data privacy held with the value added services, that might restrict the utilization by users is considered to operate as key restraint to the growth of the global mobile VAS market during the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global mobile VAS market, which includes company profiling of AT&T Inc. (NYSE: T), Apple Inc. (NASDAQ: AAPL), Alphabet, Inc. (NASDAQ: GOOGL), Blackberry Limited (NYSE: BB), Samsung Electronics Co. Ltd. (KRX: 005930), Sprint Corporation (NYSE: S), Vodafone Idea Limited (NSE: IDEA), Tech Mahindra Limited (NSE: TECHM), ZTE Corporation (SHE: 000063), OnMobile Global Limited (NSE: ONMOBILE). The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global mobile VAS market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.