Driven by the number of smartphones sold in the country, swelled middle class bracket, and burgeoned penetration of mobile internet subscribers in tier I, tier II and tier III cities, the aftermarket mobile phone accessories market in India is anticipated to crunch good numbers in next five years. The aftermarket mobile phone accessories market in India is expected to beef up at a compound annual growth rate (CAGR) of 9.2% during the forecast period 2015-2020, according to our research report “India Mobile Phone Accessories Market Outlook 2021.”
In 2014, the smartphone accounted for 50.8% of the total market share which is expected to cross 70% by 2020. On the other hand, by 2020, featured phone share is expected to slump down to only 25-30% from 40% in 2014. Above change in the share can be attributed to rising popularity of video sharing, online video viewing, social networking applications like whatsapp, facebook, instagram etc. At present, trendy protective cases have the highest share in the segment followed by the chargers and earphones. Innovative accessories like power-bank, selfie sticks, splitters and extensions for earphones would further fuel the market in India, especially in tier I and tier II cities. In tier III cities the market is largely captured by low quality local and China manufactured products. But, with the rise in purchasing power people have started moving towards branded products.
Further, in India aftermarket mobile accessories market to open new avenues for manufacturers with decent quality products as a great shift from low quality to decent quality and branded mobile phone accessories in consumers can be experienced presently. To provide the in-depth analysis, the research report “India Aftermarket Mobile Phone Accessories Market Outlook 2020” also includes the base point (BPS) analysis, potential partners for new entrants/players, Go-to Market strategy, market attractiveness, Porter’s Five Force Model, growth drivers, restraints etc.
In addition to that, the report also explains about the online and offline retailing scenario and acceptance in India. With a view to understand the competitive landscape, the research report includes profiles of top players but not limited to Apple, Samsung, Sony etc. The profile encloses key information of the India aftermarket mobile phone accessories Market industry players that consists business overview, key financial, product offering and recent developments. Overall, the report provides detailed overview on the India aftermarket mobile phone accessories market that will equip industry consultants, equipment manufacturers, and existing players looking for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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