According to a recently published report by Research Nester on “Content Management Software Market: Global Demand Analysis & Opportunity Outlook 2027” delivers detailed overview of the content management software in terms of market segmentation by deployment, by solution, by end-user and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The global content management software is segmented by deployment into on-premise and cloud; by solution into document management, imaging & capturing, case management, records management, web content management, digital asset management, mobile content management and others; by end-user into aerospace & defense, BFSI, public sector, retail, healthcare, IT & telecom, energy & utilities, manufacturing, and others. The global content management market is anticipated to record a significant CAGR of 16.5% over the forecast period i.e. 2019-2027.
Introduction of Artificial Intelligence in Content Marketing
In past few years, artificial intelligence has been widely accepted in content marketing and is also considered as the fastest growing segment of digital market industry. The rising relation between AI and content management improves the marketing technique to attract the potential customers. The main purpose of AI in content marketing is to make the process adaptive, interactive, flexible and intelligent according to customers’ needs and interest. Most of the business are shifting towards digital platform to interact with the customers. For delivering personalized content experiences, marketers have successfully implemented AI capabilities, including Machine Learning, into previously manual operations such as search engines Google Now and Apple’s voice assistant Siri.
Digitization of Enterprises by Cloud Technology
The content management market has witnessed huge growth with the introduction of cloud computing. Enterprises started to shift their workload from manual mode into cloud-based model to increase efficiency of workflow. The market is changing its business methodology and the cloud-based deployment mode is estimated to witness highest growth rate. The providers of cloud services help the enterprises to understand the new technology and its effect in near future. Introduction of CMS in human resource management offers better process to manage the workflow from recruitment to retirement. These factors are projected to boost the market growth over the forecast period.
Small scale industries are not able to afford the CMS software for managing their data due to high cost of EPMs software. However, lack of technical knowledge and less awareness about the benefits of cloud technology and artificial intelligence also limits the market growth in near future.
The market in North America is expected to display a strong growth on the back of increasing investment in research & development activities and adoption of new technology. Further, the Europe market is anticipated to induce a growth owing to increasing demand of new software and innovative technology.
The market in Asia Pacific is estimated to highest growth during the forecast period on account of rising number of software-based company and low operational cost.
This report also provides the existing competitive scenario of some of the key players of the content management software market which includes company profiling of Microsoft Corporation, Xerox Corporation, Hyland Software and M-Files. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the content management software market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.